Build Your Power
30 Years of Sales Advice in 40 Minutes | Peter Larsen
What if being great at sales has nothing to do with being a smooth talker? Peter Larson has spent the last 30 years in sales at Cobb Technologies. But through his teens, 20s, and 30s, he lived with an unpredictable stutter that made him terrified to speak. Instead of letting embarrassment stop him, Peter learned how his brain works, leaned into being an introvert, and realized that listening beats pitching every single time. In this episode, Peter shares what he learned from surviving 100% commission door-to-door book sales on cold canned beans, how he handles monthly sales pressure without needy energy, and why genuine relationships always drive real results. What we cover in this episode: Overcoming an unpredictable stutter and turning self-awareness into a superpower Why listening creates more influence than being the smoothest talker in the room The 1982 door-to-door crucible: Surviving on cold beans and building real confidence How to handle quota and revenue pressure without bringing panic into the room The Xerox rule: Why people buy you first, your company second, and your product third Simple ways to be unforgettable: Bright clothes, pocket chocolate, and giving without an agenda What 4,000 networking events taught Peter about trust and human connection Why you should stop asking "How are you doing?" and what to ask instead Connect with Peter: Find Peter Larson on LinkedIn (check out his series Segments on a Segway ) Newsletter: Build With Brennan : Weekly insights on company culture, leadership development, burnout prevention, and more. My YouTube Channel : Video versions of the podcast Business Website : Leadership & Culture Consulting, Speaking, Burnout Prevention, and More Other Social Links: LinkedIn, facebook, instagram
