
Clean for Profit
The Free CRM Built for Home Service Businesses | John Rossiter of Zolato
John Rossiter is the co-founder of Zolato, a new CRM built specifically for home service businesses with a pretty unusual offer: the core platform is free. In this episode, John joins Colby and Dave to explain why the team decided to build Zolato, what they think is broken about traditional CRM pricing, and why contractors shouldn’t necessarily have to pay dramatically more just because they hire more employees or need additional features. We talk about Zolato’s free-forever model, optional texting and calling features, AI employees, customer-driven product development, CRM migration, automation, lead management, and the challenge of building software that works for everyone from a brand-new operator to a much larger home service company. John also shares some of his entrepreneurial background and the long-term vision for Zolato: creating an operating system for home service businesses that eventually helps with everything from sales and operations to marketing, finance, and strategy. A great conversation about where home service software is headed and what AI may actually look like inside the day-to-day operation of a service business. CONNECT WITH CLEAN FOR PROFIT Join the Facebook group Connect with other exterior cleaning business owners, ask questions, and share what’s working. We’re building profitable businesses that give us more freedom, and you’re invited. https://www.facebook.com/groups/2956557481359526 Need a better website for your cleaning business? I help exterior cleaning businesses get their web presence dialed in so potential customers can find them, trust them, and take the next step. Learn more: https://cleanforprofit.com/scorecard ️ Enjoying the podcast? Follow Clean for Profit so you don’t miss an episode. If it’s helped you, leave a rating or review and share an episode with another business owner.

