
Episode #33
Episode 33: Why Buying Should Feel Personal, Not Pressured (with Urszula Bosco, Co-Founder of Amor 27)
Urszula Bosco was born and raised in Milan, moved to the U.S. for school, built a career in packaging, production, and development for beauty brands, and eventually co-founded Amor 27 with her husband in New York City. In this episode, we talk about: - Why starting a company means getting comfortable with uncertainty - How corporate skills can become the foundation for entrepreneurship - Why buying an engagement ring can feel so overwhelming - The difference between a transaction and a true consultative experience - How Amor 27 helps couples design custom jewelry without pressure - Why referrals matter so much in a trust-based business - How social media acts like a modern storefront - What it takes to scale a personal, high-touch brand Urszula brings a thoughtful, grounded perspective on building a business with your spouse, helping customers through emotional purchases, and creating jewelry that feels personal instead of intimidating. This conversation is about entrepreneurship, trust, taste, family, risk, and why the best buying experiences make people feel comfortable before they make them feel impressed. ️ Hosted by Max Notis | Learn more at comissionsales.com Connect with us: Urszula Bosco: https://www.linkedin.com/in/urszulabosco/ Max Notis: https://www.linkedin.com/in/maxnotis/ CoMission: https://www.linkedin.com/company/comissionsales/






