CMO Chats

We continue our knowledge-sharing mission with predictions for the future, stories of risk and success, and leadership advice from some of the world's top CMOs and marketing leaders.#CMOChats

CMO Chats is a business podcast hosted by The Ortus Club, with 199 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Ortus Club hosts CMO Chats, a business show with 199 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  CMO Chats

  Marketing Alchemy and the Power of Customer Listening: Insights from Palo Alto Networks | CMO Chats by The Ortus Club

  Aug 19, 202618 min

  Matthew Harper, Commercial Marketing Director for EMEA at Palo Alto Networks, shares how modern marketers can scale commercial growth by simplifying their messaging, measuring what matters, and staying close to the customer. In this conversation with The Ortus Club, Matthew discusses his transition from enterprise network security marketing to a new commercial-focused role, where he is focused on building value propositions and routes to market for mid-market customers. Matthew explores the dangers of decision paralysis and dashboard fatigue, arguing that marketers should focus on one or two high-impact value propositions rather than trying to communicate every product, message, and capability at once. He also explains why internal funnel metrics can sometimes create unnecessary complexity, and why marketers should use simpler measures that business stakeholders can understand. Listen to the full interview and subscribe for more conversations with today’s top marketing leaders. #TheOrtusClub #KnowledgeSharing #CMOChats #B2BMarketing #CommercialMarketing #PaloAltoNetworks #Cybersecurity #CustomerListening

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  CMO Chats

  The Four R Formula for B2B Marketing: Insights from Adyen | CMO Chats by The Ortus Club

  Aug 12, 202627 min

  Louis Debatte-Monroy, Global Head of Marketing at Adyen, shares his perspective on the changing role of B2B marketing in an AI-driven world. In this conversation with The Ortus Club, Louis discusses his transition from product marketing into global marketing leadership, including the challenge of managing former peers, learning adjacent marketing disciplines, and recognising that leadership is often about listening rather than having all the answers. Louis also explains his Four R Formula: Relevance, Repetition, Reach, and Results. He explores why fragmented marketing teams can cause organisations to move on from their best ideas too quickly, and why consistent repetition across different formats and channels is becoming increasingly important as AI makes content easier to produce. He also discusses the growing influence of LLMs on the buyer journey and why brands need to ensure their value proposition is both machine-readable and human-lovable. From Adyen’s approach to relationship-building events and educational roundtables to the challenges of information trust, dark-funnel measurement, and hiring for the next generation of marketing, Louis shares a practical perspective on where marketing leaders should focus as the industry continues to evolve. Listen to the full interview and subscribe for more conversations with today’s top marketing leaders.

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  CMO Chats

  Can You Shift a Legacy Brand into a Modern Tech Business?: Insights from FUJIFILM Business Innovation Australia | CMO Chats by The Ortus Club

  Jul 8, 202613 min

  Courtney Cusack, Head of Marketing at FUJIFILM Business Innovation Australia, shares how leading a major brand transformation requires far more than a new visual identity. In this conversation with The Ortus Club, Courtney explains how Fujifilm is repositioning itself from a legacy print and camera company into a modern B2B technology provider by redefining its purpose, customer messaging, and market positioning. She discusses why marketers must move beyond impressions and click-through rates to become accountable for revenue, pipeline growth, and measurable business outcomes, while balancing short-term demand generation with long-term brand equity. Courtney also explores the growing complexity of non-linear buyer journeys, the importance of breaking down internal silos through cross-functional collaboration, and why today's marketing leaders should embrace curiosity, challenge assumptions, and refuse to stay in their lane. At the centre of her leadership philosophy is the belief that the modern CMO is a connector, bringing together teams, strategy, customer insight, and commercial outcomes to drive sustainable business growth. 🎧 Listen to the full interview and subscribe for more conversations with today's leading marketing executives. #TheOrtusClub #KnowledgeSharing #CMOChats #BrandTransformation #B2BMarketing #DigitalTransformation #CustomerExperience #FUJIFILM

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  CMO Chats

  How Can Marketers Move Beyond MQLs?: Insights from UiPath | CMO Chats by The Ortus Club

  Jul 1, 202613 min

  Karen Strugnell, Senior Marketing Director for France & South West Europe at UiPath, shares how enterprise marketing is shifting away from traditional MQL-driven strategies towards Marketing-Qualified Accounts (MQAs), intent data, and full pipeline ownership. In this conversation with The Ortus Club, Karen explains why modern marketing teams must become true strategic partners to sales by focusing on account-level engagement, revenue acceleration, and highly relevant customer experiences. She discusses how changing buyer behaviour is making outbound tactics less effective, why intent data is transforming account prioritisation, and how marketers can use regional and industry-specific messaging to stand out in increasingly crowded markets. Karen also explores how UiPath approaches enterprise events through its Fusion experience, treating each event as one stage in a broader customer journey. From pre-event hackathons and technical workshops to tailored follow-up programmes for different personas, she explains how personalised engagement creates stronger relationships and better business outcomes. Throughout the conversation, Karen highlights the importance of customer advocacy, data literacy, sales alignment, and regional relevance as essential skills for today's marketing leaders navigating increasingly complex enterprise buying journeys. 🎧 Listen to the full interview and subscribe for more conversations with today's leading marketing executives. #TheOrtusClub #CMOChats #B2BMarketing #RevenueMarketing #IntentData #MarketingQualifiedAccounts #UiPath

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  CMO Chats

  Predictive AI and the End of Guesswork: Insights from Elastic | CMO Chats by The Ortus Club

  May 29, 202615 min

  Jennifer McCarthy, Head of Marketing ANZ at Elastic, shares how predictive AI is reshaping modern B2B marketing by transforming lead scoring, campaign optimisation, and customer engagement into real-time strategic decision-making. In this conversation with The Ortus Club, Jennifer explains how Elastic uses behavioral signals such as website activity, content engagement, and event participation to predict sales conversions and help teams prioritise the opportunities most likely to drive pipeline growth. She also discusses the growing challenge of standing out in an overcrowded market, warning against the rise of “me-too” branding and emphasising the importance of authentic messaging, memorable customer experiences, and distinctive thought leadership. From balancing global consistency with local relevance to building integrated campaigns for entirely different audiences, Jennifer outlines how modern CMOs must combine agility, collaboration, and data-driven insights to fuel sustainable growth. At the centre of her perspective is the idea of the CMO as a “champion,” someone who unites internal teams, external communities, and strategic priorities to drive measurable business impact in rapidly evolving markets. 🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing leaders. #CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #Elastic #PredictiveAI

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