CMO Confidential

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

CMO Confidential is a business podcast hosted by Unknown Host, with 185 episodes on record and a Required Pod Score of 80.

Unknown Host hosts CMO Confidential, a business show with 185 episodes published.

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  Episode #194

  Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 1

  Sep 29, 202624 min

  A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learning and curiosity to successful careers. Key topics include: - Why you need to rip up your playbook every year - The need to value brands from a financial perspective - The idea of getting comfortable enough with all of the tools, data and media to make informed decisions - The evolution of cross media measurement including the Aquila model being pioneered by the ANA and a number of companies and associations Tune in to hear how he grew the ANA from 188 member companies to 1,600 (representing over 20,000 brands) and a story about media waste and transparency. ⏱️ Chapters 1:08 - State of Marketing and Industry Evolution 8:54 - AI, Consumer Discovery, and Funnels 11:41 - The Complex Job of the CMO 17:44 - B2B and B2C Marketing Convergence 21:18 - Solving Cross Media Measurement This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  Episode #193

  Kipp Bodnar | Why Judgement & Taste are Key Advantages in an AI World

  Sep 22, 202634 min

  A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World." Kipp discusses why the marketing funnel is no longer useful, his belief that AI has ushered in a new era where judgement and taste provide the biggest edge, and why "great marketing has to hurt." Key topics include: - The importance of mentions and attributions - How judgement and taste can be learned - Why you should strive for "counterfactual insights" - Tips for finding top caliber employees Tune in to hear a story about the Savannah Bananas and why "You've got to be like Taylor Swift - remarkable and prolific" with your marketing. ⏱️ Chapters 2:18 - The Broken Funnel and AI Disruption 5:04 - Attribution Models in the AI Era 7:48 - Content Quality and AI Slop 10:45 - The Role of Judgment and Taste 17:10 - Non-Binary Decisions and Big Bets 24:49 - CMO and CIO Collaboration 26:39 - Metrics, Creators, and Modern Marketing 31:27 - Practical Advice and Closing Thoughts This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  Episode #192

  Michael D'Esopo | Why CMOs are Losing Influence: The Trust Trade-Off

  Sep 15, 202635 min

  A CMO Confidential Interview with Michael D'Esopo, CEO of Lippincott, formerly the President and Director of Brand Strategy. Michael shares research on more than 500 senior marketing leaders which highlights the pressures on CMOs to balance their focus between growth, AI, the customer experience, immediate results, and more. Key topics include: - The risk of having too much focus on short-term results - The importance of having a customer agenda - Why stakeholder alignment is one of the key things to get right - The need to translate marketing to C-Suite objectives Tune in to hear a story about adidas and why you shouldn't do market research at a wedding. ⏱️ Chapters 0:19 - Introduction to Michael D'Esopo 0:38 - The CMO Trust Study Findings 4:19 - The Trust Trade-Off and Short-Term Pressure 8:34 - Aligning Marketing with C-Suite Goals 13:51 - Expansion of the CMO Remit 19:37 - Impact of AI on Marketing 22:58 - Alignment, Focus, and Customer Experience 27:59 - Advice for Marketers and Final Stories Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  Episode #191

  Emily Frager | Communications and PR are Having a Moment

  Sep 8, 202634 min

  A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures. Em discusses why public relations has become a much more important business function, how AI has changed the game, and the need for speed in reputation management. Key topics include: - The shift from downstream reaction to upstream planning - The importance of organization and governance - Why a data-driven "ground game" matters more than ever - How to "be prepared" Tune in to hear why the fear of being wrong usually complicates and slows your reaction and why the Taylor Swift wedding NDA is a masterclass in control. ⏱️ Chapters 1:42 - Communications and PR Moment 9:46 - Shifting From Publicity to Engineering 17:45 - Best Practices and Governance 24:50 - Agency Partnerships and RFPs 29:37 - Major Stories and Practical Advice Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  Episode #190

  Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It

  Sep 1, 202629 min

  A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm. Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise research leaders and details how the biggest fear has morphed from potential job loss to AI outputs without expert, human judgement. Key topics include: - The difference between data, insights and storytelling - Why research utopia may be just around the corner - Tips for vendor selection - The importance of good governance habits Tune in to hear why your research leader will eventually function like a Head Chef. ⏱️ Chapters 1:30 - AI in Market Research 3:06 - AI Trust Index Findings 4:28 - Greatest AI Researcher Fears 7:01 - Governance and Human Judgment 11:31 - ROI and AI Slop 14:14 - The Future of Research 16:09 - Choosing AI Research Vendors 18:05 - Governance and Best Practices 24:26 - Addressing the Trust Gap 27:03 - Advice for AI Implementation Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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