CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

CMO Convo is a business podcast hosted by CMO Alliance, with 72 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

CMO Alliance hosts CMO Convo, a business show with 72 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  STOP bolting on AI: Make it central to your marketing, with Benjamin Brown and Michal Lasman

  Jul 14, 202637 minS1

  What does it actually mean to be an AI-first marketing team, and how is that different from simply using AI tools? In this episode of CMO Convo, host Michal Lasman sits down with Ben Brown, VP of Marketing at ReBiz, to break down what building a true AI-first marketing engine looks like in practice. Ben draws a clear line between AI-enabled organizations, those bolting on tools like ChatGPT or Jasper for efficiency gains, and AI-first teams that embed AI into the core of how they operate. He walks through the foundational assets every marketing team needs before they can scale with AI, from brand narratives and style guides to product messaging docs, and explains why none of that replaces the fundamentals of great marketing.

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  Episode #1

  "Consumers don't buy features, they buy solutions", with Brian Button and Michal Lasman

  Jun 16, 202639 minS1

  Most companies compete on features. Brian Button thinks that's exactly why they lose. Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks. From the Lyft vs. Uber brand wars to helping a $100M company rediscover its identity, Brian shares what he's learned about turning product-led thinking into something customers genuinely connect with. If your marketing sounds like everyone else's, this one's for you.

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  Episode #1

  Language as a growth strategy, with Jason Hemingway and Michal Lasman

  May 20, 202633 minS1

  In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond. In this episode: -Why "design for global from day one" should be every marketer's mindset -How language becomes a creative multiplier, not a logistical burden -The role of AI and agentic systems in scaling culturally fluent content

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  Episode #1

  Angeley Mullins | Marketing: the real revenue driver | CMO Convo

  May 12, 202643 minS1

  Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now... Key talking points The case for marketing as a revenue driver. How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult. The stakeholders you need to be working with to show the efficacy of marketing. Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass .

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  Episode #1

  Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko

  Apr 8, 202630 minS1

  In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets. From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like. In this episode: → Why marketing is moving from campaigns to customer ecosystems → What it means to treat data as a “strategic currency” → How AI is changing targeting, segmentation, and decision-making → The reality of partner ecosystems and brand control across markets → Why leadership today is about influence, not control

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