CMO-to-CMO: ROI or DIE

<p>When did marketing become responsible for proving ROI without the systems to actually measure it?</p><p>In the inaugural episode of CMO-to-CMO: ROI or Die, Marie Bahl sits down with Christine Bottagaro, CMO of Alviere, for an honest conversation about why CMOs need to stop reporting proxy metrics and start speaking the language of finance.</p><p>Together they discuss earning a seat at the executive table, carrying a revenue number, why marketing became accidental systems integrators, the role of AI in modern marketing, and why better information architecture, not more dashboards, is the foundation for better decisions.<...