Community ROI

Let's talk about how a community impacts business growth! 🤩By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Community ROI is a business podcast hosted by Communiverse, with 58 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Communiverse hosts Community ROI, a business show with 58 episodes published.

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  Episode #8

  Minimum Lovable Community Or Why Platform Choice Matters | Community ROI with Todd Nilson

  Aug 12, 202649 minS6

  “There’s a big difference between marketing personas and understanding the community drivers that make people want to join a space.” In this episode, we discussed how to connect community goals with business goals by designing for trust, stakeholder alignment, member needs, platform fit, and ROI storytelling, in particular: Why strong communities need one-on-one member interviews before strategy, platform, or launch decisions. How to choose a community platform based on goals, use cases, budget, and member needs, not just brand recognition. Why people “love to buy, but hate to be sold to”, and what that means for community-led growth. Join Yurii Lazaruk , the Community Consultant, and Todd Nilson , a community strategy advisor who helps b2b enterprises and nonprofits build online communities that don’t just look good on paper, but actually hold up under real-life pressure, and the president of the Community Consultants Collective, an amazing place for independent community professionals to network, learn, and find projects! Together, we're connecting community goals with business goals to drive business growth! Connect with Todd and Yurii on LinkedIn: https://www.linkedin.com/in/tnilson/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Todd Nilson (01:04) Events vs Community First (03:30) Event ROI and Business Value (06:29) Aligning Stakeholders (10:51) Selling Without Selling (16:33) Inspiring Community Missions (19:13) Executive Buy In Matters (23:18) Member Research Interviews (31:55) Choosing Community Platforms (38:56) What Makes Platforms Lovable (41:56) How to Evaluate Options (45:08) Proving Community ROI #communityROI #communitybuilding #businessgrowth

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  Episode #7

  What You Can Learn From Over 300 Community Professionals | Community ROI with Cat Nilsson

  Aug 5, 202639 minS6

  “65.8% of community professionals said that they want to stay in this profession, and the exit intent is the lowest it’s been over the past three years.” In this episode, we discussed how community professionals can connect community data, human stories, and cross-functional relationships to prove business impact and earn stronger leadership support, in particular: why community metrics should depend on the company’s goals and the department community supports how AI can reduce administrative work and give community teams more time for meaningful human connection why “community plus” marketing, customer success, product, or sales is becoming the new professional standard. Join Yurii Lazaruk , the Community Consultant, and Cat Nilsson , a community and growth strategist with a background in GTM, spanning sales, marketing, PR, and customer success, who currently leads CMX, the global home for community professionals, and brings to fruition all the amazing things like CMX Slack space, CMX Summit, Loop, Community Industry Awards, and, of course, CMX Community Industry Report ! Together, we're connecting community goals with business goals to drive business growth! Connect with Cat and Yurii on LinkedIn: https://www.linkedin.com/in/catharinanilsson/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Cat Nilsson (01:51) Leading CMX Mission (03:42) Why The Report Matters (05:54) AI Everywhere Now (08:41) ROI Confidence Drop (11:13) Data Plus Storytelling (12:54) Winning Leadership Buy In (15:30) Proving Growth Impact (16:36) Metrics That Matter (18:39) Career Optimism Stats (20:59) Community Plus Era (24:12) Will Teams Stay Small (26:00) Future Skills And Events (33:05) One Action After Reading Report #communityROI #communitybuilding #businessgrowth

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  Episode #5

  The Real ROI of Developer Communities | Community ROI with Gift Ojeabulu

  Jul 8, 202647 minS6

  “The community is a middleman from the community member to the organization revenue.” In this episode, we discussed community building through an engineering lens as a system that can move people from interest to participation, advocacy, career growth, and business value, in particular: 👉 How hackathons help companies connect product adoption with real-world problem-solving. 👉 Why advocacy happens when a product becomes part of someone’s real workflow. 👉 How companies can recognize advocates in personal, useful, and meaningful ways. Join Yurii Lazaruk , the Community Consultant, and Gift Ojeabulu , an ML Engineer, Developer Advocate, author, speaker, and co-founder of Data Community Africa, one of the largest data and AI communities globally, who treats community not as a “soft skill,” but as something you can engineer, measure, and connect directly to business outcomes! Together, we're connecting community goals with business goals to drive business growth! Connect with Gift and Yurii on LinkedIn: https://www.linkedin.com/in/gift-ojabu/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Gift Ojeabulu (01:12) Why Hackathons Work (04:28) Hackathons For Business (06:33) Defining Community Value (10:29) Community As ETL (15:57) Amplifying Advocates (19:46) Swag That Matters (26:21) Community Goals Explained (29:53) Finding Member Value (36:42) Why Gift Builds Community (41:39) Impact In Africa #communityROI #communitybuilding #businessgrowth

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  Episode #4

  How to Turn Community Advocacy Into Business Impact | Community ROI with Karisa Desjardins

  Jun 24, 202647 minS6

  “I wasn’t able to have a community-led community the day that I joined. It took about six months of listening to the community.” In this episode, we discussed how to connect community goals with business goals by building community-led programs and sharing insights across teams, and prove community value for both members and the business, in particular: 👉 How to identify and support potential community ambassadors. 👉 What it takes to create a meaningful ambassador program for members and business. 👉 Why AI should free up time for human connection, not replace it Join Yurii Lazaruk , the Community Consultant, and Karisa Desjardins , an experienced community leader who operates right at the intersection of community, customer experience, and business impact, from supporting customers at Hopper to managing large-scale ambassador activation at theSkimm, and now leading the L&D Collective — a community connecting Learning & Development leaders at 360Learning! Together, we're connecting community goals with business goals to drive business growth! Connect with Karisa and Yurii on LinkedIn: https://www.linkedin.com/in/karisadesjardins/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Karisa Desjardins (01:11) Why In-Person Events Matter (02:30) Proving Event ROI With Insights (05:43) Planning High Value Meetups (06:47) Community Led Programming (10:09) Nine Month Listening System (12:40) Choosing Ideas That Stick (14:19) Ambassador Follow Through (16:24) Coaching New Event Hosts (19:13) Building Ambassador Roles (24:14) Finding Ambassadors With Surveys (29:34) Working With Internal Teams (35:24) Leadership Buy-In Long Term (39:10) Tools and AI Without Losing Voice (42:02) Community ROI Advice #communityROI #communitybuilding #businessgrowth

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  Episode #3

  How Community Turns Customer Success Into Business Proof | Community ROI with Audrey Van Zee

  Jun 17, 202644 minS6

  “Customer storytelling coming out of community is so natural, and it’s such a fun win-win.” In this episode, we discussed how community helps to listen closely to customers, translate their needs into business language, and create win-win opportunities for both members and internal teams, in particular: 👉 Why one-on-one conversations are still at the heart of strong community building. 👉 Why customer storytelling is one of the most natural community ROI wins. 👉 How small tests can help prove the value of community before overpromising results. Join Yurii Lazaruk , the Community Consultant, and Audrey Van Zee , a community and marketing leader who loves bringing new ideas to life, especially when they create real value for customers and the broader community, and who currently brings together community-building, customer storytelling, user feedback, and cross-functional collaboration at HeyGen! Together, we're connecting community goals with business goals to drive business growth! Connect with Audrey and Yurii on LinkedIn: https://www.linkedin.com/in/audrey-van-zee/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Audrey Van Zee (01:26) Favorite Community Moments (02:36) Working the Room (04:23) Event Conversation Playbook (05:57) Human vs Business Talk (07:16) Defining Community Goals (08:02) Prioritizing for Impact (11:23) Customer Stories from Community (12:56) Choosing Stories and KPIs (15:28) Getting Leadership Buy-In (18:51) Cross-Team Alignment (21:51) Where Community Belongs (24:08) Bridging Customers and Business (26:15) Find Allies Not Naysayers (27:27) Community Wins in Action (31:44) Using AI to Scale Community (35:30) Proving ROI With Data (38:22) Quick ROI First Steps #communityROI #communitybuilding #businessgrowth

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