Community ROI

Let's talk about how a community impacts business growth! 🤩By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Community ROI is a business podcast hosted by Communiverse, with 64 episodes on record and a Required Pod Score of 80.

Communiverse hosts Community ROI, a business show with 64 episodes published.

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  Episode #5

  Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

  Sep 30, 202639 minS7

  “An ambassador program should create value for the company, but it also has to be a real asset to the ambassador’s business.” In this episode, we discussed how to build community programs where member needs and business goals reinforce each other, and how to turn that overlap into measurable community ROI, in particular: Why the best community programs start by understanding both member goals and company goals. Why community members need to receive more value than the company gets from them. Why your first year of a community program may be less about hitting perfect KPIs and more about creating useful benchmarks. Join Yurii Lazaruk , the Community Consultant, and Marcie Walker , a community leader who has spent nearly a decade building communities at companies like Meetup, Fiverr, Gatheround, LucidLink, and now Wix, and who has worked across almost every layer of community building, from ambassador programs and grassroots communities to events, education, and engagement systems, with the deep belief that people need people! Together, we're connecting community goals with business goals to drive business growth! Connect with Marcie and Yurii on LinkedIn: https://www.linkedin.com/in/marciew/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Marcie Walker (01:00) Fiverr Mafia Origins (03:06) Favorite Community Moments (04:32) Onboarding Ambassadors (05:59) Value Exchange Design (07:10) Business Goals and Metrics (09:07) Scaling Cohorts and Events (10:50) Avoiding Extra Work Burnout (16:39) Budget and Proving ROI (18:10) Boosting Member Content (21:05) Authenticity Guidelines (24:09) Building Tools with AI (28:31) Community Tech Stack (32:19) Using AI Without Losing Voice #communityROI #communitybuilding #businessgrowth

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  Episode #4

  Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

  Sep 23, 202658 minS7

  “Data gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.” In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics and prove business value, in particular: C1–C2–C3 framework for connecting business outcomes, bridge metrics, and community signals. Why the most active community member may not be the most valuable community member. Why AI can help tell the story, but provable math sits underneath community ROI measurement Join Yurii Lazaruk , the Community Consultant, and Mark Birch , the founder of TribeROI and author of Community-in-a-Box, who has built communities almost everywhere, from a 30,000-person global sales community to startup communities at AWS, and now is turning all that experience toward figuring out how we can actually measure the value communities create! Together, we're connecting community goals with business goals to drive business growth! Connect with Mark and Yurii on LinkedIn: https://www.linkedin.com/in/startupmark/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Mark Birch (01:03) Why Tribe ROI Exists (06:11) Why Data Beats Intuition (14:19) Community Levels Framework (23:16) Flywheel Content Events Connections (31:52) Non-Obvious Metrics and Gaming (39:55) Finding Bridgers with Graphs (44:53) Lifecycle Insights from Data (51:01) AI Hype vs Repeatable Math (53:33) One Step to Measure ROI #communityROI #communitybuilding #businessgrowth

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  Episode #3

  Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

  Sep 16, 202643 minS7

  "You have to keep your ear to the ground to what product is working on, what customer success is working on, and seeing how we can then tie in community.” In this episode, we discussed how community stops being a “nice-to-have” when it is deliberately designed around business outcomes without losing the human side that makes it work in the first place, in particular: Why community programs struggle when they are built separately from company goals. Which early indicators can tell you whether a community program is moving toward business impact. Why testing small community initiatives first can be more useful than waiting for the perfect strategy. Join Yurii Lazaruk , the Community Consultant, and Max Pete , a community strategist who has worked with brands like Square, Sprout Social, SuperHi, and Origin, building and scaling communities of up to 300,000+ members, preventing millions in churn, increasing product adoption, and building advocate and engagement programs that create measurable business impact! Together, we're connecting community goals with business goals to drive business growth! Connect with Max and Yurii on LinkedIn: https://www.linkedin.com/in/maxpete/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Max Pete (00:57) Becoming a Super Connector (04:04) Challenges for Community Builders (07:09) Linking Community to Business (11:19) Post-Pandemic Community Shift (14:33) Product Adoption North Star (16:22) Swap Meet Program Example (18:23) Measuring Adoption and Retention (20:07) Repurposing Member Use Cases (22:21) Motivating Members to Share (24:05) Community Everywhere Strategy (28:50) Tools and ROI Dashboards (29:30) Customers Only Community Choice (33:56) Using AI Without Losing Humanity #communityROI #communitybuilding #businessgrowth

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  Episode #1

  How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

  Sep 2, 202643 minS7

  “The happier and stronger our creator community is, the more value it creates for the business.” In this episode, we discussed how to turn community activities into measurable business outcomes by starting with the company’s priorities, creating real value for members, and experimenting with programs that move both sides forward, in particular: How Pexels community directly supports the product and Canva ecosystem. How to design activities around business needs instead of engagement for engagement’s sake. Why small 6-week experiments are the best way to demonstrate community ROI and win leadership buy-in. Join Yurii Lazaruk , the Community Consultant, and Sam Sorscher , an amazing community professional who has spent the last decade exploring what happens when community, creativity, and positive impact all come together—from Meetup and Fiverr to now leading the global community for Pexels at Canva, she's been proving that community can be much more than engagement and that it can drive impact at scale! Together, we're connecting community goals with business goals to drive business growth! Connect with Sam and Yurii on LinkedIn: https://www.linkedin.com/in/samanthasorscher/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Sam Sorscher (01:25) Why Connection Matters (03:09) Broken Triangle and Advocacy (06:08) Balancing Community and Business (08:00) Level Up and Hero Journey (12:22) Course Details and Early Results (14:06) Pitching Leadership and Reducing Churn (17:18) Why Heroes Become Lurkers (20:31) Relaunching the Hero Program (23:45) Community Metrics That Matter (25:53) Challenges, Meetups, and Content Spikes (29:00) Access to Community and The Feed (33:16) Mentorship and Non-Monetary Value (35:43) One Step to Align ROI #communityROI #communitybuilding #businessgrowth

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  Episode #10

  How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

  Aug 26, 202644 minS6

  "The ambassadors are helping provide answers to people in our community and in turn, then they’re kind of privately working with these people and it’s a win-win for everyone.” In this episode, we discussed how Zoom grew its community from zero to 500,000+ members by starting with a clear business goal, measuring real business impact, and building programs only when they served that goal, in particular: Why every successful community needs to start with a clearly defined business goal. How Zoom connects community activity directly to customer-support cost savings. Why AI can make communities more efficient without replacing human connection. Join Yurii Lazaruk , the Community Consultant, and Alexis Brown , a Senior Manager of Global Community and Web Experience at Zoom who combines over a decade of deep community expertise with a genuine desire to learn, help, and bring people together, and who's actually launched Zoom's global community from scratch which has over 500000 members nowadays! Together, we're connecting community goals with business goals to drive business growth! Connect with Alexis and Yurii on LinkedIn: https://www.linkedin.com/in/alexiskoplen/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Alexis Brown (01:35) What's Zoomfie (02:29) Half Million Members (04:36) Foundation First (07:34) Managing Leadership Pressure (13:15) Defining Community ROI (17:49) Humans Versus AI (22:32) Newbies And Champions (26:27) Champion Program Boundaries (28:35) Platform Migration Story (35:47) ROI Quick Advice (39:26) AI In Community Future #communityROI #communitybuilding #businessgrowth

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