Complicated Conversations

Complicated Conversations is the podcast for small and medium business owners who are done pretending it's all straightforward.Hosted by Jodie Horgan — founder, business coach, and the person behind The Complicated Coach and Complicated Co. — this is the honest conversation about what building a business actually looks like. The decisions that keep you up at night. The moments you nearly quit. The things nobody tells you at the start.No fluff. No highlight reel. Just real conversations with real founders, and the occasional hard truth you probably needed to hear.New episodes every [week/for

Complicated Conversations is a business podcast hosted by Jodie Horgan, with 13 episodes on record and a Required Pod Score of 80.

Jodie Horgan hosts Complicated Conversations, a business show with 13 episodes published.

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  Complicated Conversations

  Structure — The First Year on the High Street, with Caroline Creba

  Sep 16, 202633 min

  A year ago Caroline Creba spent her life savings opening a bespoke jewellery showroom on Knowle High Street — with gold at a record high and the economy in a state. This is what the first year actually looked like. The Tuesday afternoons with nobody through the door. Closing Mondays. The £5,000 welder that brought people in and turned into £25,000 of sales. Hiring before she felt ready. Hitting a £25k-a-month target she’d filed under “years away.” And the line that should be on every founder’s wall: you don’t open a shop and suddenly have a business. You open a shop so your business has a home. Caroline Creba : 25 years in jewellery, bespoke fine pieces made in Birmingham’s Jewellery Quarter. Hosted by Jodie Horgan, business consultant for founders and leaders. Four pillars: Growth, People, Brand, Structure. Sunday Briefing Business Health Check thecomplicatedcoach.co.uk Sponsored by Complicated Co. — complicatedco.co.uk

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  Complicated Conversations

  Car Conversations: Ep 3: Growth, Selling & Imposter Syndrome

  Sep 11, 20261 min

  This week's Car Conversations is about Growth, and specifically about the moment imposter syndrome shows up around money. Jodie talks honestly about always being rubbish at charging, why the instinct to just nurture and help people for free gets in the way of running a sustainable business, and the voice that says "as if someone's going to pay that to get my advice." If you've ever undercharged, hesitated over a price, or given your best thinking away for free because it felt easier than asking to be paid for it, this one's for you. Part of Complicated Conversations, honest conversations about the reality of business, leadership and life, hosted by Jodie Horgan of The Complicated Coach. Making the complicated simple, step by step. Follow Complicated Conversations so you don't miss next week's Sunday Briefing theme.

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  Complicated Conversations

  People — Imposter syndrome: getting away with it, with Aggy.

  Sep 9, 202623 min

  Aggy has been self-employed for exactly ten years, has good self-esteem, and still dreams about someone turning up to tell her she has to move out of her own house. That's the version of imposter syndrome we talk about here — not the LinkedIn one. We get into the first time she named it, why it hits in one specific area rather than everywhere, the clients she talked herself out of approaching, and what she actually does now when a thought starts picking up speed. The line to take away: don't let it go viral in your head. This episode sits under People — one of the four things everything I do comes back to: Growth, People, Brand, Structure. thecomplicatedcoach.co.uk · complicatedco.co.uk

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  Complicated Conversations

  Car Conversations: E2 Stop selling, start educating

  Sep 5, 20264 min

  This week's car ramble is about sales — and why so many founders are brilliant at selling everyone else, and terrible at selling themselves. We don't think twice about raving about a product or a bit of advice someone gave us. But when it comes to our own business, suddenly "I am great" feels excruciating to say out loud. Here's what's worked for me: stop selling, start educating. Rather than telling someone what you do, tell them why it's good — the actual outcome for them. I use the boring example of insurance: nobody wants to hear about the premium, but explain the true cost — cheap cover now vs. a bigger bill later — and suddenly it's not a sales pitch, it's useful information. And when it comes to selling yourself as a founder specifically: lead with passion, not credentials. Passion is catching — it turns into education without you even trying. No price talk, no competitor comparisons, just why people should buy from you. Complicated Conversations: honest conversations about the reality of it all, from Jodie Horgan, founder of The Complicated Coach and Complicated Co.

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  Episode #1

  We Got It Wrong. So We Started Again. | Relaunch Episode

  Jun 12, 202614 minS2

  We went quiet. Not because we gave up — because we needed to get it right. Complicated Conversations is back with a new identity, a new focus, and a clear purpose: to be the business coaching podcast for small and medium business owners who are building something on their own. In this relaunch episode, Jodie Horgan — founder, business coach, and the person behind The Complicated Coach — explains why the podcast stopped, what the recalibration looked like, and what's coming next. This is for you if: → You're running your own business and doing most of it alone → You're Googling things you should probably be talking through → You've got a partner who's supportive but doesn't quite get it → You're in the messy middle and wondering if you're further behind than you should be In this episode: • Why we stopped and what we learned • The mentor conversation that gave us clarity • Who this podcast is for — and what it's not • The guest lineup: an accountant, a mentor, a Selfridges founder, a bestselling author and more • Why complicated isn't a problem to fix — it's a place to start Hosted by Jodie Horgan | The Complicated Coach Sponsored by Complicated Co. — organic cotton tees with honest messages. New episodes weekly. Subscribe so you don't miss one. Find Jodie: www.thecomplicatedcoach.co.uk Instagram: @thecomplicatedcoach Shop Complicated Co: www.complicatedco.co.uk

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