Consumer Code

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

Consumer Code is a business podcast hosted by Spatial.ai, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Spatial.ai hosts Consumer Code, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Consumer Code

  The 5 Unsolved Questions In Retail Site Selection 2026

  May 11, 202657 minS0

  <p>In this LinkedIn Live event, Lyden is joined by Andrew Neelon, Ryan Redus, and Dale Goss to unpack how brands can make smart site selection decisions in a constrained 2026 market. They discuss how rising costs are reshaping site economics, why Class A retail looks different today, and how the best teams blend local knowledge with data and AI. You’ll hear how to navigate limited inventory, evaluate new builds, interpret conflicting data, and use predictive models to reduce risk while still pursuing growth.Chapters:(00:00) Introduction to Retail Site Selection Challenges(03:25) Navigating a Constrained Real Estate Market(09:38) Strategies for New Bu...

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  Consumer Code

  From Mainframes to AI: Why Geodemography Keeps Winning (ft. Jan Kestle, Environics Analytics)

  May 11, 20261h 4mS0

  <p>In this episode of Consumer Code, Lyden Foust sits down with Jan Kestle, president of Environics Analytics and a pioneer in geodemographics. Jan unpacks how “location, location—birds of a feather flock together” evolved into sophisticated segmentation systems that integrate demographics, behavior, and social values. She explains the history and evolution of geodemographic tools, how Environics’ platforms support privacy-first data collaboration, and the role AI plays in making analytics more powerful and more accountable. Along the way, Jan shares why women in STEM is a critical cause for her and how she stays grounded in a purpose-driven approach to data.</p...

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  Consumer Code

  How Red Robin Is Winning More Customers Per Dollar Of Ad Spend (ft. Richard Leslie, Surface Agency)

  Apr 27, 202659 minS0

  <p>In this episode, Lyden Foust is joined by Richard Leslie, president of Surface Agency, to explore a new playbook for multi-unit restaurant marketing. Richard breaks down how his team blends customer segmentation, unit-level economics, and geo-targeted media to build bottom‑up strategies that reflect the reality of each trade area. They talk through using mobile location data, k-means clustering, and predictive “next best action” models to identify high-value guests, optimize media spend across channels, and tailor creative to specific neighborhood clusters—ultimately closing the loop between data, local insights, and performance.</p><p>Chapters:</p><p>(00:00) Introduction to Surface Agency a...

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  Consumer Code

  From Analytics To Owning The P&L (ft. Ryan Redus, VP of Real Estate, Hopdoddy)

  Mar 23, 202651 minS0

  <p>In this episode, Lyden Foust is joined by Ryan Redus, VP of Real Estate at Hopdoddy, to unpack how restaurant brands grow the right way, in the right places. Ryan walks through his path from restaurant marketing to real estate strategy, how his time at Buxton shaped his data-driven approach, and why great site selection is a mix of analytics, negotiation, and on-the-ground intuition. They discuss co-tenancy, visibility, off-premise dining, and how to evolve a brand without losing what made it special in the first place.Chapters:(00:00) Introduction to Ryan Redus and His Journey(03:28) Transitioning from Consulting to Client...

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  Consumer Code

  Key Insights For Retail Real Estate Strategy in 2026 (ft. Gregg Katz)

  Jan 21, 20261h 3mS0

  <p>In this episode, Lyden interviews Gregg Katz, a seasoned expert in retail strategy and location data. Katz shares his journey from a family retail background to becoming a director and chief strategy officer in the commercial real estate sector. He discusses the importance of understanding nostalgic retail trends and how they can inform current business strategies. Katz emphasizes the lessons learned from past retail failures, such as the dangers of rapid expansion and losing sight of core values, while also highlighting the evolving landscape of competition in retail. The discussion delves into the significance of mobile data in retail...

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