
Contacts Coaching Podcast
Building Culture in a Small-School Athletic Department (with AD Jeffrey Dixon, River Valley HS)
On the Contacts Coaching Podcast, host interviews Jeffrey Dixon, athletic director at River Valley High School outside Pittsburgh, about his path from an average high school athlete to teacher, multi-sport coach, and AD since 2021 amid a district merger and rebrand. Dixon explains how River Valley built an indoor track program without its own facility, traveling to college sites while indoor remains PTFCA-sponsored rather than PIAA-sanctioned due to limited venues. They discuss the shift away from volunteering in coaching, strategies for staffing shortages through alumni and cross-sport hires, and communication systems that build accountability. Dixon shares culture lessons he’s borrowed from other coaches, ways to reduce subjectivity with data and video, concerns about specialization and burnout, the value of multi-sport participation, and how his mindset has evolved from chasing wins to prioritizing relationships and learning from failure. Substack: https://gdthead.substack.com/ 00:00 Welcome and Introductions 00:50 Coach Dixon’s Coaching Journey 04:34 Building an Indoor Track Program 08:29 District Merger and School Landscape 11:35 Football Culture and Small-School Numbers 14:19 Volunteering vs Paid Coaching Today 20:01 Creative Staffing and Recruiting Helpers 22:13 Stealing Great Ideas From Other Coaches 26:00 Inbox Rules and Boundaries 27:39 Email Text Call Hierarchy 29:33 Overcommunicating With Parents 31:10 One Platform for Everything 32:09 Culture Builders in Programs 35:19 Making Subjective Sports Fair 39:38 Specialization and Travel Ball 48:48 Multi Sport and Real Development 50:49 Handling Insults as a Leader 53:16 Changing Minds on Winning 57:28 Wrap Up and Next Projects Twitter: @RVTFXCCoach Substack: @geoffdixon185810 LinkedIn: https://www.linkedin.com/in/geoff-dixon-caa-b69655245 Podcast Instagram: @exchangezonepodcast






