
Episode #157
Your Brand is a Person, Not an Ad, Build Community and Win on Social
<p>Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—<b>Jody Reid</b>. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing.</p> <p>Together, we dig into what it really takes to succeed on social media today:</p> Why authenticity outperforms polished productionHow businesses can shift from sales-driven posts to true community buildingThe rise of short-form video and what it means for your content strategyWhere automation belongs—and where it does...





