Content Conversations

Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence.- Expert interviews- Practical tips- Inspiration- Career insightsDon't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!

Content Conversations is a business podcast hosted by Method Marketing, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Method Marketing hosts Content Conversations, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #4

  Shrinking Budgets, AI Overload & Strategic Drift

  Jun 25, 202529 minS4

  <p>In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. </p><p>With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. </p><p>Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. </p><p>Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle...

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  Episode #3

  From ChatGPT to Captain Morgan: AI, Ads and Audio Trends

  Jun 13, 202524 minS4

  <p>What happens when ChatGPT goes down? </p><p>In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.</p>

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  Episode #2

  Are marketers being set up to fail?

  Jun 2, 202529 minS4

  <p>What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more? </p><p>In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality.</p><p>They explore how underpaid, over-scoped roles are damaging the profession, how AI is diluting thought leadership, and why Gen Z might be trusting tools over experts. </p><p>It’s a candid conversation about credibility, creativity, and what it really takes to do great work in 2025.</p><p>If you’ve ever read a marke...

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  Episode #1

  Why are so many brands getting the basics wrong?

  May 26, 202530 minS4

  <p>Is sloppy copy costing brands more than they realise?<br />Lucy Mowatt and James Gill kick off the new season with an unfiltered chat about dodgy grammar, the rise of AI content, and why attention to detail still matters. It’s punchy, opinionated – and just the beginning.</p><p>🎧 Hit play and join the conversation – and don’t forget to have your say in the State of Content Survey 2025. We want to know: do mistakes still matter?<br />Take part now: https://www.methodmarketing.org/blog/state-of-content-2025/</p>

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  Content Conversations

  Getting Technical Writing Right

  Mar 27, 202432 minS0

  <p>In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content. </p> Why jargon can put potential customers off The importance of asking questions Who creates technical content well. <p>Listen now!</p>

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Recent guests on Content Conversations. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.