Content in the Kitchen

Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

Content in the Kitchen is a business podcast hosted by Ashley Segura, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ashley Segura hosts Content in the Kitchen, a business show with 31 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #30

  Stop Creating Noise: How to Make Content That Resonates

  Feb 18, 202539 minS1

  <p>In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space.</p><p>Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful.</p><p>If you’re looking to mo...

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  Episode #29

  Experimenting with Content: Why Testing Beats Perfection

  Feb 4, 202529 minS1

  <p>In this episode, our host, Ashley Segura, sits down with Christine Skopec from SEMrush to discuss how experimenting with content can lead to meaningful improvements. Christine shares her journey from journalism to content marketing and explains how her unique background shapes her approach.</p><p>Learn practical ways to identify content worth revisiting, test elements like titles and calls to action, and refine your approach based on data. Christine emphasizes the value of trying new strategies, adapting to results, and maintaining a balance between producing quality content and keeping up with publishing demands.</p><p>If you're curious about...

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  Episode #28

  How to Effectively Repurpose Content

  Dec 10, 202418 minS1

  <p>In this episode, our host Ashley Segura breaks down the art of content repurposing, sharing simple and effective strategies to make the most of the content you’ve already created.</p><p>Learn how to identify what’s worth repurposing, adapt it for different platforms, and keep your audience engaged in fresh ways.</p><p>You’ll get practical advice on auditing your content, reworking it for various formats, and tracking how well it’s performing. The episode also highlights common mistakes to avoid and how to tailor your approach to suit each platform’s unique audience preferences.</p><p>Whether...

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  Episode #27

  User-Centric SEO: How to Create Content For Users

  Nov 26, 202429 minS1

  <p>In this episode, Ashley Segura sits down with Shelly Fagin, Head of Growth Acquisition at DigitalOcean, to explore the evolution of SEO and content strategy. Shelly shares how her team shifted back to their roots of creating user-first content, the challenges of maintaining technical accuracy, and why failure can be a growth opportunity.</p><p>From balancing SEO priorities with user needs to leveraging customer feedback and building a thriving UGC (user-generated content) community, Shelly provides actionable insights for marketers, SEOs, and content creators alike.</p><p>She also reveals her secret sauce for integrating multiple marketing channels under...

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  Episode #26

  How to Create Brand Guidelines for Your Content

  Nov 13, 202434 minS1

  <p>In this episode, Ashley Segura sits down with Katie Trant, founder of Foodie Brand Lab and agency director. Katie brings a unique perspective from both sides of the brand-building fence - as both a successful food blogger and branding agency expert.</p><p>Katie shares her compelling journey from food blogger to branding expert, showing how she developed her blog "The Muffin Myth" into the successful "Hey Nutrition Lady" brand. She also discusses the essential elements of brand building, explaining why a brand is more than just a visual identity and how content creators can effectively shape audience perceptions.<...

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