Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.

Content Inc. - The Podcast is a business podcast hosted by Joe Pulizzi, with 538 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Joe Pulizzi hosts Content Inc. - The Podcast, a business show with 538 episodes published.

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  Episode #528

  Knowing When a Chapter Is Ending (Pausing this Podcast)

  Jan 5, 20264 minS0

  <p >How do you know when it's time to move on, even when nothing looks broken?</p> <p >In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many capable people stay in roles that no longer fit, how loyalty can turn into a trap, and why understanding the system and chapter you're in is critical to knowing what comes next.</p> <p >Joe also shares why he's choosing to pause the Content Inc. podcast and what he's thinking about...

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  Content Inc. - The Podcast

  Two Storytelling Lessons from My Grandfather

  Dec 22, 20259 minS0

  <p >In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal reflection on growing up around his grandfather's funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years.</p> <p >At the heart of the episode is a simple truth. Great storytelling is not about performance or persuasion. It's about service, empathy, and meaning. Through one powerful story from the Great Depression and a set of foundational content marketing principles, Joe reminds us why helping first and communicating well still matter...

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  Content Inc. - The Podcast

  Creators: Time to Say No

  Dec 15, 20255 minS0

  <p >In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing.</p> <p >After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen… even the stuff we complain about. And the longer we avoid questioning it, the more permanent it becomes.</p> <p >This episode will help you get honest about what no longer fits, and give yo...

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  Episode #525

  Gratitude As Competitive Advantage

  Dec 8, 20254 minS0

  <p >In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.</p> <p >Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board.</p> <p >Gratitude, Joe argues...

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  Content Inc. - The Podcast

  The Misogi Quarter

  Dec 1, 20253 minS0

  <p >In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder.</p> What Joe Covers in This Episode 1. The MarketingProfs Moment <p >Joe reflects on his recent keynote in Boston — a talk unlike anything he's given before — and how th...

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