
Controllers Classified
Weathering tariff risks: Richie Mashiko’s framework for lean, resilient CPG brands
<p>Host Erik Zhou, CAO at Brex, sits down with Richie Mashiko, Fractional CFO, to unpack the financial complexities of running high-growth e-commerce and CPG brands. From measuring the right things to navigating ad spend, pricing strategies, and fragile supply chains amidst tariffs, Richie offers a unique operator’s perspective on what it takes to drive sustainable growth in today’s market.</p><p>Key quotes</p>“There are 4 things I look at in an e-commerce business: cost of goods, operating expenses, advertising spend, and profit” “A lot of e-commerce businesses are dependent on the performance and efficiency of ads on Meta, Go...






