Conversion Zoo

Learn about copywriting, email marketing, branding, sales, AI, and entrepreneurship.

Conversion Zoo is a business podcast hosted by Ellie McIntyre, with 36 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ellie McIntyre hosts Conversion Zoo, a business show with 36 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Conversion Zoo

  Brand Video Production: Here's What You Need To Know - Mariana Henninger

  Nov 24, 202542 minS0

  <p>Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ </p><p><br /></p><p>What if one short video could make strangers trust you fast? </p><p><br /></p><p>That’s what a brand video does. </p><p><br /></p><p>In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English. </p><p><br /></p><p>A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work. </p><p><br /></p><p>People see your face. They hear your voice. They feel your story. In minutes, they think, “I get y...

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  Conversion Zoo

  AI Automation: How To Automate Your Business Processes in 2025 - Rachel Minion

  Nov 17, 202545 minS0

  <p>Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ </p><p><br></p><p>What if your project manager quit tomorrow—could AI replace them? </p><p><br></p><p>That’s exactly what marketer and cancer survivor Rachel Minion decided to test. </p><p><br></p><p>Instead of rehiring, she rebuilt her whole marketing agency around automation. </p><p><br></p><p>She documented everything, mapped every process, and taught AI to handle weekly updates, client reports, and task systems. </p><p><br></p><p>The result? A leaner, smoother, calmer team that actually delivers better work.</p><p><br></p><p>Rachel keeps it honest: systems aren’t ex...

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  Conversion Zoo

  How To Build A Lead Generation Funnel In 2025 - Grant Fuellenbach

  Nov 10, 202547 minS0

  <p>Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ </p><p><br></p><p>What does “getting leads” actually look like when you’re busy building houses? </p><p><br></p><p>Grant Fuellenbach explains his process.</p><p><br></p><p>He runs an AI-powered marketing agency for builders and construction companies. </p><p><br></p><p>1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches. </p><p>2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks. </p><p>3) Post it where your people actually hang out (indu...

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  Conversion Zoo

  Your Personal Brand Statement: Building Your Brand With AI - Jason Barnard

  Nov 3, 202548 minS0

  <p>Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ </p><p><br></p><p>What happens when your online identity gets twisted by AI or Google? </p><p><br></p><p>Deals fall through. Opportunities vanish. And your personal brand takes a hit.</p><p><br></p><p>Jason Barnard, founder of Kalicube talks about how to take control of your brand narrative in the age of AI and Google. </p><p><br></p><p>Jason’s story is anything but ordinary. From his days as a musician in Mauritius to running one of the most forward-thinking branding agencies today, his journey proves that human creativi...

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  Conversion Zoo

  AI In Construction: How Construction Companies Can Get Ahead With AI - Wes Towers

  Oct 27, 202542 minS0

  <p>Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ </p><p><br></p><p>Construction’s an industry that goes up and down. </p><p>And right now? The game’s shifting. Fast. Especially with AI.</p><p><br></p><p>Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it.</p><p><br></p><p>Wes and I got into it:</p><p>Why construction companies are finally rethinking how they show up online</p><p>How to create content that actually sounds human (even if you use te...

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