Counsel to Counsel - Career Advice for Lawyers

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.seckler.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law.Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen

Counsel to Counsel - Career Advice for Lawyers is a business podcast hosted by Unknown Host, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Counsel to Counsel - Career Advice for Lawyers, a business show with 100 episodes published.

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  Episode #181

  Episode 181: Legal Marketing for New Law Firm Launches with Michele Correnti

  Aug 11, 202644 min

  In this episode, Stephen Seckler speaks with Michele Correnti about branding, websites, LinkedIn, content marketing, and how AI is changing the way law firms market themselves. They discuss what lawyers should do before and after launching a solo or small firm to build visibility, attract the right clients, and stay top of mind with referral sources. Michele Correnti, founder and CEO of Correnti Marketing , shares practical advice drawn from years of working with law firms and other professional service businesses. If you're thinking about launching a practice or rethinking your firm's online presence, this conversation is packed with tactical guidance. Key Takeaways Branding is more than a logo. Start marketing before launch day. Specificity attracts better clients. Niches can expand opportunity. Personal branding matters. LinkedIn should be used strategically. Websites should reflect the real audience. AI is a tool, not a replacement. Timestamps 00:00 - Why legal marketing matters after launching a firm 00:48 - Why potential clients won't find you automatically 01:16 - Michele Correnti's background in professional services marketing 03:43 - Photography, headshots, and visual branding 05:15 - What to do six months before leaving a firm 07:50 - Why your brand is really your reputation 09:16 - Using an ideal client to sharpen your message 16:04 - Personal LinkedIn profiles versus company pages 19:15 - How AI is changing SEO and search visibility 23:00 - Common online presence mistakes lawyers make 27:09 - Launching a firm as a coordinated campaign 32:58 - Where AI helps and where the human voice still matters 37:17 - The risks and opportunities of AI-generated images 40:47 - Three marketing priorities for the first 90 days

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  Episode #180

  Episode 180-Thinking About Starting Your Own Law Firm? Avoid These Ethical Mistakes (With Mike Rossi)

  Jul 26, 202637 min

  Starting your own law firm can be one of the most exciting and rewarding career moves a lawyer can make. But amid the excitement of choosing a name, finding clients, and building a practice, it's easy to overlook ethical and operational issues that can create problems down the road. In this episode, Steve Seckler speaks with Mike Rossi , a partner at the law firm Conn Kavanaugh in Boston. Mike focuses on professional liability, business litigation, and advising lawyers and law firms on professional responsibility and risk management. Together, they walk through the ethical and practical issues lawyers should think about when starting a new practice, especially the decisions that need to be made before a firm opens its doors. The conversation begins with the obligations lawyers have when leaving a firm, including how to notify clients appropriately and why client choice matters. Mike explains the importance of handling departures harmoniously, avoiding premature client outreach, and understanding the fiduciary duties involved in a transition. The episode explores marketing and business development and operational issues. Mike and Steve also discuss supervision responsibilities, the ethical use of AI tools, co-counsel arrangements, referral disclosures, and the risks that can arise when lawyers take on unfamiliar matters too quickly. This episode is a reminder that a little prevention early on can save a lot of trouble later. Key Takeaways Leaving a firm starts with your obligations to the firm and your clients, not your new business plan. Clients ultimately choose where their matters go, and a joint communication is the safest way to notify them. Legal tech competence is part of modern professional competence, so your systems should be ready on day one. IOLTA and trust accounting are high-risk areas for new solos and deserve careful setup before taking client funds. Marketing must avoid false or misleading claims, especially around results, specialization, and expertise. AI, supervision, and conflict checks all require active oversight; "set it and forget it" creates risk. Key Topics Ethical obligations when leaving a law firm and managing client relationships How to navigate conflicts of interest, client notifications, and joint communications Essential technology and systems for risk management, including trust accounts and practice management tools Marketing and advertising rules: do's and don'ts for building your brand online The role of AI and emerging technologies in legal practice and supervision responsibilities Best practices for growth: supervision, hiring, and managing non-lawyer participation Preparing for launch: conflict checks, IOLTA setup, and ethical pitfalls to avoid Timestamps 00:40 - Responsibilities of law firm owners beyond client acquisition 01:37 - Ethical challenges: client intake, conflicts, and engagement letters 05:24 - ABA guidance on leaving a firm and client transition rules 06:16 - Client autonomy in choosing where matters go 12:08 - Ethical duty of technological competence and practice management tools 13:48 - Trust accounting: setting up compliant IOLTA accounts 16:13 - Advertising and online marketing rules 28:44 - Using AI tools responsibly and supervising outputs

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  Episode #179

  Episode 179: Beyond Law Firms: Careers in Law Schools and Nonprofits

  Jul 10, 202630 min

  Many lawyers assume their career options begin and end with practicing law. In this episode, Steve speaks with Tony Waller, a lawyer, educator, former nonprofit CEO, and career development leader whose career demonstrates the many ways a legal education can lead to meaningful and rewarding work. Tony discusses his journey from private practice to recruiting, law school career services, nonprofit leadership, and higher education administration. Along the way, he shares practical advice for lawyers and law students who are considering career transitions, searching for more meaningful work, or wondering how to leverage their legal skills outside of traditional practice. Whether you're happy practicing law or considering a different path, this conversation will broaden your perspective on what a successful legal career can look like. Key Takeaways Your legal skills are highly transferable and can create opportunities well beyond traditional legal practice. Career transitions are most successful when they're intentional rather than reactions to temporary dissatisfaction. Lawyers need to become comfortable identifying and communicating the value they bring to employers and clients. Law schools offer rewarding career paths in career development, student affairs, advancement, and administration. Volunteer leadership and nonprofit board service can expand your network while developing valuable leadership skills. Strong professional relationships often lead to career opportunities before positions are ever publicly posted. Before making a career change, identify exactly what is making you unhappy so you don't repeat the same mistakes. Career success isn't a race—focus on continuous growth rather than comparing your timeline to others. Timestamps 00:00 Introduction and Tony Waller's unconventional legal career 04:05 Why Tony left legal practice and the transferable skills lawyers possess 12:05 Career opportunities for lawyers in law school administration 15:20 Transitioning into nonprofit leadership and serving as a CEO 20:30 Networking, relationship building, and the hidden job market 22:45 How legal career development has changed over the past two decades 25:00 Advice for lawyers considering a career transition 29:45 Final career advice and Tony's recommendation for the TV series Shrinking Connect with Tony Waller Tony Waller University of Georgia School of Law Email: twaller@uga.edu Connect with Steve Seckler To schedule a free 30-minute consultation or access free career, leadership, and business development resources for lawyers, visit www.seckler.com . If you enjoyed this episode, please subscribe, leave a review, and share it with a colleague who may be exploring new career possibilities.

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  Episode #179

  Episode 179: Beyond Law Firms: Careers in Law Schools and Nonprofits

  Jul 10, 202630 minS0

  <p > Many lawyers assume their career options begin and end with practicing law. In this episode, Steve speaks with Tony Waller, a lawyer, educator, former nonprofit CEO, and career development leader whose career demonstrates the many ways a legal education can lead to meaningful and rewarding work.</p> <p > Tony discusses his journey from private practice to recruiting, law school career services, nonprofit leadership, and higher education administration. Along the way, he shares practical advice for lawyers and law students who are considering career transitions, searching for more meaningful work, or wondering how to leverage their legal skills outside of...

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  Episode #178

  Episode 178-Becoming a Legal Recruiter: Navigating an Alternative Legal Career with Matt Miller

  Jun 27, 202636 minS0

  <p > In this episode, Steve sits down with Matt Miller to discuss Matt's unconventional journey from practicing lawyer to what he describes as an "accidental tourist" in legal recruiting. They explore why he doesn't subscribe to the familiar "recovering lawyer" narrative, what he has learned from observing thousands of legal careers, the surprising value of a legal education, and how our priorities, definitions of success, and career choices often evolve over time.</p> <p > </p> <p > Matt is a lawyer, entrepreneur, recruiter, and legal industry innovator whose career has taken him through Big Law, boutique practice, law firm partnership, and a...

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