
Episode #9
In Conversation with Laura Cave of Just Trade
In Conversation with Laura Cave of Just Trade This week, Michelle and Lee are joined by Laura Cave, founder of Just Trade, a Fairtrade jewellery and accessories company celebrating its 20th anniversary. Laura's story begins long before the business, with a degree in jewellery and silversmithing at Birmingham University, a chance connection to a community project in Peru, and a one-way ticket booked on the strength of a summer job at the Sainsbury's cheese counter. In this episode, we cover: How Laura ended up volunteering in a shantytown in Lima at 21, without a word of Spanish, and why she felt completely at home The origins of Just Trade, and how a misunderstanding over payment left a group of Peruvian artisans without income, prompting Laura and her sister-in-law to step in The 10 principles of fair trade, and why Laura is passionate about marketing products on the strength of great design, not sympathy The incredible stories of Lizeth and Naty, artisans who found confidence, skill, and purpose through their work with the Hope Jewellery Project How Just Trade supported its workers through the COVID-19 pandemic, organising food parcels and medicine contributions from the other side of the world Laura's creative projects in Peru, including pinhole camera workshops, a community exhibition with a private view and rice pudding, and a tube ticket installation that people still talk about 25 years later Working with her two sisters and brother, the value of collaboration, and why constraints often spark the best ideas Growing up dyslexic in a family that celebrated adventure, and why she only discovered it during her master's degree at the Royal College of Art A conversation about neurodivergence, authenticity, and learning to work with your brain rather than against it Laura's one piece of advice for building courage and confidence: keep going! Guest links: Instagram: Just Trade and Nice Flowers London Website: Just Trade Click to send us a message. Find Lee at: Website: https://welshotimaging.co.uk/ Instagram: https://www.instagram.com/leeatwelshot/ Facebook: https://www.facebook.com/lee.iggulden Find Michelle at: Web: https://www.thinkingspacecoaching.com/ Instagram: https://www.instagram.com/thinkingspacecoaching/ LinkedIn: https://www.linkedin.com/in/cmichellerogers /

