CPG Vibes
CPG Vibes - Episode 205 - Category Reviews 102
This week we continue our series on Category Reviews - prying knowledge out of industry veterans from all angles. Last week we touched on how soon a broker/brand should reach out, what buyers like to see and what they do or do not want to hear + much more! If you missed that episode - it's worthy of a Spotify or Apple Podcasts listen! This week we will capitalize on buying experience from Darren Viscount who has nearly 30 years of retail buying under his belt in various roles from Category Manager to Director of Purchasing of Center Store/Vitamins. Darren has been very involved in all aspects of CPG the last 6+ years on LinkedIn and we look foward to hearing his perspective! We will also get the sales POV from Kate Cash. Kate has nearly 20 years in the CPG space starting her roots in a natural foods co-op, working as a broker and various sales roles - working her way up from a sales rep to a VP of Sales and now runs her own sales agency helping brands scale and providing them with customized sales leadership.
