Cracking Copy

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.

Cracking Copy is a business podcast hosted by Ella Hoyos and Minnie McBride, with 57 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ella Hoyos and Minnie McBride hosts Cracking Copy, a business show with 57 episodes published.

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  Cracking Copy

  The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again

  Jul 3, 202529 minS0

  <p>Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.</p> <p> </p> <p>AI’s dramatic increase in global use across many industries is resulting in more AI generated copy than ever before. How can we be sure the copy we’re reading is original and authentic? </p> <p> </p> <p>This is where AI detection tools come in. Jon Gillham is the CEO and founder of Originality.AI, a tool that detects if you are a copy writer or an authentic talent.</p> <p> ...

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  Cracking Copy

  The Must Have Skills For Writing With AI So You Don’t Get Left Behind

  May 30, 202544 minS0

  <p>In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted world. Spoiler: tools are only half the story.</p> <p>Here’s what you’ll walk away with:</p> The 4 must-have skills to future-proof your copy career (yep, beyond prompt-engineering) if you’re a copywriter or skills you need to develop fast if you write copy for your own business<br /><br /> Why average AI copy doesn’t cut it – and how to i...

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  Cracking Copy

  AI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice Real

  May 15, 202528 minS0

  <p>Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency. </p> <p> </p> <p>You'll hear a working example as they demonstrate specific case study to highlight the differences of human writing vs AI text.  You'll also get the hot take from two pro copywriters on the strengths and weaknesses of AI in capturing emotional connections and unique brand identities. </p> <p> </p> <p>Is AI simply a tool to assist you i...

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  Cracking Copy

  AI Meets Copy: Productivity Hacks That Still Feel Human

  May 1, 202523 minS0

  <p>AI Meets Copy: Productivity Hacks That Still Feel Human</p> <p>In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming ideas and building content outlines to refining drafts and automating repetitive tasks, we look at where AI can genuinely boost productivity for copywriters, marketers, and business owners alike.</p> <p>We also get into practical examples and tools—like ChatGPT, DeepSeek, and Google Gemini—and how they can help you write faster and smarter. But while these tools are great for generating content quickl...

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  Cracking Copy

  AI Copywriting Tools: A Game-Changer or Just a Gimmick?

  Apr 17, 202537 minS0

  <p>In this kickoff episode of our AI and Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revolutionary or just clever tech hype.</p> <p> </p> <p>We dive into how generative AI has gone from novelty to necessity since 2022, with tools now streamlining content creation across websites, emails, and ads. But with rapid advancement comes real concerns: job displacement, intellectual property, and the ever-pressing question—can AI match human creativity?</p> <p> </p> <p>Ella and Minnie explore the strengths of these t...

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