Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.[Stay up to date with CBP]www.CraftBeerProfessionals.org

Craft Beer Professionals is a business podcast hosted by Unknown Host, with 494 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Craft Beer Professionals, a business show with 494 episodes published.

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  Craft Beer Professionals

  From Bourbons to Box Office: How One Distillery is Continuing to Innovate

  Aug 12, 202659 min

  Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps six taps of craft beer in his tasting room because he wants to have something for everyone. In this conversation, Brandon breaks down how he thinks about storytelling, experience, and community in a way that translates directly to the taproom world. He runs bottle club classes built around getting to know his customers, books events, and has figured out how to make every interaction feel personal at scale. We get into the parallels between brewing and distilling, what it actually looks like to run a family operation, and how chasing the right partnerships can open doors you didn't know existed. Join us for a conversation on what we can learn from our peers in the spirits world. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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  Craft Beer Professionals

  No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

  Aug 5, 202647 min

  Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret in beer. In this session, we will break down exactly what goes into a successful brewery app, including best practices and real world examples on how to: -Build your Audience -Boost Taproom Traffic -Grow Membership Revenue This session is a must for Brewery Owners, Marketers and GMs! All attendees will receive a free copy of the Brewery App Bible including simple marketing checklists you can follow based on the goals you have for your taproom. Ring the bell! Class is in session! Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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  Craft Beer Professionals

  Using Data to Brew More Beer

  Jul 29, 202651 min

  Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more critical. In this seminar, Aaron MJ Gore explores how to leverage the data you already have to get more beer out of every batch. By turning insight into action, you’ll learn practical ways to reduce waste, improve yields, and ultimately save both time and money. With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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  Craft Beer Professionals

  Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

  Jul 22, 202642 min

  Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistently high-quality beer is a different challenge, and the modern brewing process extends far beyond the simple equation of beer = water + malt + hops + yeast. Differentiating your product in a competitive market is a challenge that all brewers face. Doing all of this on a tight budget is a major challenge for many brewers today. While costs can be cut to an extent by purchasing cheaper ingredients, this comes at the risk of reducing product quality, consistency, or flavor. Through careful optimization of each step of the brewing process, you can improve yields and efficiency, allowing you to continue to use the high-quality ingredients that define your brand. In this presentation, you will discover the full range of tools available in the Brewer’s Toolkit. Learn how to use nutrients, enzymes, process aids, flavor additions, specific yeast strains and inactive specific yeast products to improve beer quality and brewing efficiency. Eric Abbott has a B.Sc. in Biochemistry, a M.Sc. in Botany, and 20 years of experience in the beverage industry. Since 2017, Eric has brought experience as a brewer, R&D scientist, and technical sales manager to the Lallemand Brewing technical team. As the main point of contact for brewing technical support and troubleshooting, Eric is keenly aware of the challenges that brewers face everyday. In collaboration with the Lallemand Brewing innovation team, Eric works to develop new products and resources to help brewers to improve product quality and increase brewing efficiency. Eric is a father of three daughters in the Montreal area, and he enjoys kayaking on the Rivière de Milles Iles, when it is not frozen. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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  Craft Beer Professionals

  Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

  Jul 15, 202638 min

  In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brewery owners, managers, and staff who want their events to drive real engagement and revenue, not fade into the background. We’ll start by looking at how today’s economic realities are impacting foot traffic and guest behavior, followed by an honest assessment of common go-to events like trivia, open mics, and live music, and why they often struggle to differentiate or deliver meaningful returns. From there, we’ll explore real-world examples of creative, purpose-driven taproom events that actually stand out, including hyper-local collaborations, experiential programming, and events rooted in storytelling, education, and community. You’ll walk away with practical frameworks for evaluating ideas and building events that are scalable, repeatable, and aligned with your brand. We’ll wrap with an interactive discussion focused on your challenges and how to turn inspiration into next steps. Chris came to the world of craft beer after spending nearly 2 decades in corporate sales management and training. Since making the leap, he has combined that rich experience with a genuine love for this industry. After spending years in General Manager positions for multiple craft breweries, Chris built and opened Nine Spot Brewing in 2022. He currently hosts a popular NY State craft-focused social media channel called the New York Minute, in which he travels the state to find unique stories, and heads a consulting organization called Horse 2 Water that focuses on affordable, actionable plans for successful taproom management. Stay up to date with CBP: http://update.craftbeerprofessionals.org/ Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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