Creating More Than Pretty

Welcome to Creating More Than Pretty—the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know their work is about more than aesthetics, More than trends, More than what looks good on the surface. Here, we are peeling back the layers of what it looks like to build businesses that feel aligned, sustainable, and deeply fulfilling—while still creating exceptional experiences and meaningful results for the people you serve. Be ready to hear real, unfiltered conversations from professionals who share their wins, lessons and their behind the scenes moments that don't always make it to the public eye. Together, we’ll talk about growth, purpose, and the beauty that comes from building something meaningful — inside and out. Because the work you do creates more than what people see.

Creating More Than Pretty is a business podcast hosted by Deana Uson, with 50 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Deana Uson hosts Creating More Than Pretty, a business show with 50 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  What is your success in the Sunless Industry actually worth if you’re never allowed to really live your life?

  Aug 17, 202635 minS2

  Two minutes before her dad’s funeral, Anna Hollowell is doing what so many service providers have done in a crisis: texting clients to reschedule and trying to keep the business running. That moment cracks everything open and forces a question that hits hard for beauty entrepreneurs, spray tan artists, and wellness pros alike: what is success actually worth if you’re never allowed to be human? Today w e're discussing redefining what peace & presence looks like as an entrepreneur in the sunless industry! I’m joined by Anna, a Wichita, Kansas spray tan artist and licensed aesthetician who has built Glow Gals, expanded into ear piercing, permanent jewelry, and a custom lip gloss bar, and now helps other beauty and wellness professionals show up online through Booked Babe Social Co. We talk through the real timeline of growth, why she didn’t rush to stack services early, and how seasonality in the spray tanning industry should push you toward stronger marketing skills, not frantic expansion. We also name the part no one puts on a highlight reel: the emotional labor of holding space for clients’ weddings, funerals, insecurities, and stress, then carrying that energy home. Anna shares practical boundaries and a simple end-of-day reset that helps her decompress, protect her mental health, and create a business that can flex when life happens. The big takeaway is quiet but powerful: beautiful businesses aren’t built by doing more, they’re built by doing what actually matters. If you’re building a sustainable beauty business, craving time freedom, or trying to prevent burnout while staying booked, listen now, subscribe, & please leave a review! Connect with Anna on instagram: @glowgalsict @bookedbabesocialco Follow the show @creatingmorethanpretty

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  Episode #7

  From Side Hustle To Full Time Mobile Spray Tanning

  Aug 3, 202630 minS2

  A flawless spray tan takes minutes. Building a mobile beauty business that can support your life takes years of invisible work, brave choices, and a lot of boundaries. I’m sitting down with Brielle Camiolo, the owner of DEITY PHL, a Philly-based mobile spray tanning service she started at 20 and has kept strictly mobile for nearly a decade. She shares the real story behind the glow: the early missteps, the constant learning, and the mindset that pushed her from “I can do this” to “I can do this better.” We get honest about what clients don’t see in a 15-minute appointment: deep cleaning guns and tents, ordering supplies, building extra time between stops, and planning ahead so you’re not rushing from one home to the next. Brielle also breaks down the people side of the spray tan industry, from managing different personalities to setting clear policies when clients skip prep or aftercare. If you’re a beauty entrepreneur, this is the kind of operational talk that makes your business stronger and your client experience more consistent. Then we go deeper into the emotional labor of mobile work: driving in silence to reset, reading the room, matching energy, and learning how to “not people” for a minute so you can keep showing up with care. Brielle shares what burnout looked like after COVID, why social media can be misleading, and how tightening her service radius and raising prices helped her work smarter without losing her love for the craft. If you’re thinking about going full time, increasing prices, or simply doing business in a way that feels aligned, you’ll leave with practical ideas and a reminder that “more than pretty” starts behind the scenes. Subscribe for more conversations like this, share this with a friend building something meaningful, and leave a review so more creative entrepreneurs can find the show. Connect with me on instagram: @creatingmorethanpretty Connect with Brielle on instagram @deityphl

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  Episode #6

  How Personal Growth Becomes Your Greatest Business Strategy- From Service Provider to Visionary CEO

  Jul 8, 202635 minS2

  There comes a point in every entrepreneur's journey when working harder stops producing better results. The business may continue to grow, but if the woman behind it isn't growing too, success can begin to feel surprisingly empty. In this episode, we're sitting down with Shonna Dexter CEO of Recreating Rays whose definition of success has transformed over the years. What started as a side hustle in her basement while balancing a full-time corporate career eventually became a thriving, multi location company. But the biggest milestones weren't measured in revenue—they were measured in self-awareness, healing, and learning how to lead differently. In this episode we talk about the pivotal shift from being an exceptional service provider to becoming a true CEO, building systems and a team that no longer depend on you being everywhere at once. Along the way, she shares how sobriety brought clarity, how a late ADHD diagnosis helped explain years of hyperfocus and burnout, and how navigating perimenopause challenged her to rethink the pace at which she wanted to build. Rather than chasing more hustle, she began pursuing something far more valuable: time affluence. Together, we explore why protecting your energy is just as important as protecting your profit, how nervous system regulation has become a leadership tool, and why sustainable growth requires creating a business that supports your life instead of consuming it. This conversation is ultimately about creating more than a beautiful business. It's about creating a business that gives you freedom, preserves your identity, strengthens your relationships, and opens doors for other women to grow alongside you. Because sometimes the greatest business strategy isn't another marketing plan or pricing change. Sometimes it's becoming the woman your next level of business has been waiting for. Lets connect on Instagram and keep the conversation going! Connect with Shonna @shonna.dexter, @sunlesslegacy & @recreatingrays Connect with me : @creatingmorethanpretty

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  Episode #5

  What Long Term Success in the Sunless Industry really looks like with Jaclyn Cook

  Jun 5, 202632 minS2

  <p>Pretty results are easy to post. The hard part is the life happening behind the scenes while you build them. In this episode I’m joined by Jaclyn Cook, a 20-year spray tan industry veteran and the founder behind Phoenix Sunless and The Sunless Edit, to talk about what long-term success actually takes when you’re a woman running a beauty business, leading a team, and still trying to show up at home. <br/><br/>We get into the real story of growth: the hustle-culture years with late nights and saying yes to everything, then the shift into boundaries and b...

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  Episode #4

  When Growth Requires Shedding Your Old Self

  Apr 28, 202631 minS2

  <p>Pretty branding can get attention, but it can’t carry you through postpartum hormones, leadership pressure, and the quiet anxiety of wondering if the business still fits. I sit down with serial entrepreneur Sasha Fedunchak to talk about what happens when you outgrow a version of yourself and your company at the same time, and why “more than pretty” is about building from the inside out, not just curating what people see online.<br/><br/>Sasha shares her path through multiple ventures, from the beauty world and creative branding work to brand photography and videography, and now helping small busine...

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