Creative Agency Account Manager Podcast

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.

Creative Agency Account Manager Podcast is a business podcast hosted by Unknown Host, with 144 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Creative Agency Account Manager Podcast, a business show with 144 episodes published.

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  Episode #144

  4Ps of AI-enabled account management, with Jenny Plant

  Aug 19, 202532 minS0

  Welcome to Episode 144. In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing. <br>She explores the current AI landscape from the perspectives of clients, agency owners, and account managers, introducing her Four P's framework for integrating AI into account management. <br>The episode highlights real-world examples of AI applications, the importance of developing AI skills, and common pitfalls to avoid. Jenny concludes by emphasizing the necessity for account managers to lead the change in their roles as AI continues to evolve.<br>The AI-enabled Account Accelerator is my fl...

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  Episode #143

  Practical AI for Non-Techie Agency Leaders, with Heather Murray

  Aug 5, 202541 minS0

  Welcome to episode 143. This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub). Regularly featured in Forbes magazine, Heather brings energy and enthusiasm to the world of AI. Her accessible, jargon-free approach helps people overcome confusion, reluctance and fear when it comes to where to start. Heather has formed powerful working partnerships with the likes of Toyota, Mitsubishi and Salesforce, and drove $75m in client pipeline in 2023, all with the...

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  Episode #142

  Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman

  Jul 22, 202540 minS0

  Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.<br><br>During this chat, we cover the biggest challenges agency owners are facing today, namely:<br>- pipeline pressures<br>- the impact of AI<br>- the...

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  Episode #141

  The Case for Splitting Account Management & Project Management, with Brett Harned

  Jul 7, 202545 minS0

  Welcome to episode 141. I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach. A longtime voice in the PM community, Brett founded the Digital PM Summit, wrote Project Management for Humans, and shares practical insights at BrettHarned.com.<br><br>If you've ever wondered whether account management and project management should be separate roles in your agency, or maybe how AI might be reshaping both of these roles, then this episode is packed with insights for you. <b...

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  Episode #140

  Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales

  Jun 26, 202547 minS0

  Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven.<br><br>This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.<br><br>Here’s what we covered in this episode:<br><br>How Rise at Seven differentiates themselves from other agencies<br><br>Why Laura and her client service team prioritise solving the client’s biggest business challenge and how her team works with their internal craft and strategy team<br><br>Laura also shares how the agency won over...

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