Creative Operations

Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend. But as a marketer, it's hard to get passed the high-level theories and get work done. Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.

Creative Operations is a business podcast hosted by Marketers in Demand, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marketers in Demand hosts Creative Operations, a business show with 11 episodes published.

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  Creative Operations

  Beyond Inbound: Modernizing Content for Revenue

  Apr 30, 202550 minS0

  <p>In this episode of Creative Operations, host Jacob Brain talks with Jim Milton, CEO of Tourial, about the changing landscape of B2B content marketing. Jim argues that traditional long-form content like white papers and webinars is no longer effective in capturing the dwindling attention spans of modern buyers. He introduces the concept of "micro tours," a new content format designed for the age of self-education.</p><p>Jim explains that micro tours are short, interactive product stories packaged with metadata. This allows for dynamic delivery and personalization, guiding prospects from curiosity to conversion. He emphasizes the importance of...

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  Creative Operations

  The Evolution of SEO: From 2007 to 2025 and beyond

  Feb 12, 202544 minS0

  <p>SEO has changed a lot over the years, but the fundamentals remain the same. In this episode of Creative Operations, host Jacob Brain sits down with Brandon Leibowitz, owner of SEO Optimizers, to break down what’s working in SEO today. From keyword strategies to backlinking best practices, Brandon shares insights from nearly two decades in the industry.</p><p>The conversation dives into how Google’s updates—from Panda and Penguin to today’s AI-driven algorithms—have reshaped search rankings. Brandon explains why quality over quantity is more important than ever, how AI-generated content can be a powerful tool when...

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  Creative Operations

  The Power of Authentic Video in Building Business Relationships

  Aug 15, 202449 minS0

  <p>In this episode of Creative Operations, Jacob Brain talks with Mike Pritchett about video production and content creation for B2B marketing.</p><p>Mike shares his journey from childhood entrepreneur to successful video production company founder. He discusses the evolution of video content, emphasizing the importance of authenticity and relationship-building in marketing.</p><p>The conversation covers strategies for creating effective video content on various budgets. Mike offers insights on balancing high-end production with more casual, authentic approaches. He stresses the value of consistent content creation and adapting to changing trends. Mike also touches on the impact of...

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  Creative Operations

  The Power of Personalized Outbound Marketing with Marijn Kouw

  Jul 29, 202447 minS0

  <p>In this episode of Creative Operations, hosts Jacob Brain and Tristan Pelligrino sit down with Marijn Kouw to explore the intricacies of effective marketing systems and outbound strategies. Marijn shares his unexpected journey from working at an agency to founding his own B2B LeadGem agency, highlighting the organic growth and demand that propelled his business forward.</p><p>The discussion focuses on the importance of building efficient marketing systems that leverage AI tools for personalized outbound efforts. Marijn emphasizes the significance of relevancy over mere personalization, explaining how understanding client needs and problems leads to more effective outreach...

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  Creative Operations

  Harnessing AI for Solo Marketers: Kristina Kroot's Journey

  Jul 10, 202441 minS0

  <p>In this episode of Creative Operations, host Tristan Pelligrino interviews Kristina Kroot, the Director of Marketing at Empathic.ai. Kristina shares her experiences as a solo marketer and how she integrates AI tools into her daily workflow. She began with ChatGPT for prompt engineering and transitioned to Copy.ai, which significantly streamlined her content creation process.</p><p>Kristina discusses the importance of balancing AI efficiency with maintaining the brand's voice. She emphasizes that while AI tools like Copy.ai can expedite tasks, they still require human oversight to ensure quality and alignment with brand standards. Kristina also highlights...

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