CREATIVITY is the JOB of the FUTURE

Let's Talk About the Real Job Skill of the Future: Creativity. According to the World Economic Forum, creativity is one of the most essential skills for the future of work. As technology and life move faster than ever, how do we keep up—and stand out? One word: CREATIVITY. Creative thinking isn't just for artists. It's about seeing new possibilities, challenging assumptions, and reimagining what's possible. In each episode, Doreen Lorenzo and Michael Baker explore how people unlock their creative thinking superpowers to tackle complex challenges, uncover unexpected paths to success, and adapt to rapid change. You'll hear from an inspiring mix of guests: experienced designers, storytelling architects, ultramarathoners, chess club pioneers, culture shapers, tech recruiters, and more. Join our community of curious minds and discover how creative thinking can reshape your work—and your life.

CREATIVITY is the JOB of the FUTURE is a society podcast hosted by Doreen Lorenzo and Michael Baker, with 14 episodes on record and a Required Pod Score of 80.

Doreen Lorenzo and Michael Baker hosts CREATIVITY is the JOB of the FUTURE, a society show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #13

  Jiwon Park: Creative Thinking and Creative Doing

  Sep 21, 202624 minS2

  In this candid conversation, we explore what happens when a design professor decides real change requires stepping outside the university. Jiwon Park, founder and CEO of SAIB & Co., joins us to discuss how a classroom experience forced a re-evaluation of her cultural bias and sparked a product idea to empower women, and dismantle sexual stigma in South Korea. From growing up in a conservative, patriarchal society in South Korea, where sexual naivety was taught as a virtue for a "good girl," to becoming a design professor at the University of Texas at Austin, Jiwon shares how a student's condom-based art installation became the unexpected spark for SAIB, and why she believes the real solution to women's sexual health isn't just information, but empowerment. We dig into what it took to launch a condom brand in a country with one of the lowest female condom-purchase rates in the world, the misogyny and online harassment she faced as a controversial founder thrust into the public eye, and how SAIB had to build an entirely new customer by educating women before it could sell them anything. Whether you're drawn to stories of reinvention or the future of women's health, this episode challenges you to rethink who gets to talk about sex. Topics covered: femtech and sexual wellness, cultural taboo and stigma, entrepreneurship under conservative social norms, online harassment and resilience, design as a tool for social change, and building a market from scratch. More about Jiwon: SAIB & Co. Website: https://www.saib.co/ Jiwon on LinkedIn: https://www.linkedin.com/in/parkjiwon/ Learn more about the show: https://www.cjfpodcast.com/ Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/

  ListenShow Notes
• 

  Episode #12

  Umaimah Mendhro: Creating Change-Makers

  Aug 31, 202627 minS2

  In this eye-opening discussion, we explore what happens when access to opportunity is treated as a birthright instead of a privilege. Umaimah Mendhro, founder and president of One League, joins us to discuss how a childhood spent in exile led her to rebuild access to elite education from the ground up. From fleeing a military coup in Pakistan as a toddler, to growing up in a village that doesn't appear on any map, to Cornell and Harvard Business School, Umaimah shares how nearly failing out of Harvard sent her back to build a school in her father's village first, and why she believes education, not talent, is the real bottleneck to opportunity. We dig into what it took to convince Harvard's outgoing dean to hand over the entire MBA curriculum, the risk of reinforcing the very privilege the institution was built to break, and what changes when the people solving the world's hardest problems have actually lived them. Whether you're drawn to stories of reinvention or the future of higher education, this episode challenges you to rethink who gets a seat at the table. Topics covered: exile and displacement, access to elite education, entrepreneurship, building institutions from scratch, generative AI in the Global South, community-rooted leadership, and redefining who gets to be a change-maker. More about Umaimah: One League Website: https://one-league.org/ Umaimah on LinkedIn: https://www.linkedin.com/in/umaimah/ Learn more about the show: https://www.cjfpodcast.com/ Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/

  ListenShow Notes
• 

  Episode #11

  Hartmut Esslinger & Patricia Roller: The Head and the Heart of Creativity

  Jun 15, 20261h 4mS2

  In this expansive conversation, we explore what it really means to build something true and why honesty, passion, and the courage to be seen matter more in creative work than ever. Hartmut Esslinger, founder of frog design and the industrial designer behind Apple's iconic Snow White design language, and Patricia Roller, frog's longtime co-CEO and founder of Vidlet, join Doreen and Michael to challenge comfortable assumptions about creativity, talent, and what society owes to the people who have it. From Hartmut navigating a political minefield inside Apple to Patricia's admission that she felt like an imposter among designers for decades, only discovering her own creativity when she built Vidlet from the ground up, both guests share hard-won wisdom about what it takes to do meaningful work. Hartmut argues that if you're talented and not diligent enough to deserve it, that's a crime. Patricia shares that recognizing your own form of creativity may take a lifetime and look nothing like what you expect. They dig into the corporate chaos behind the Snow White years at Apple, why AI keeps recycling the past instead of imagining the future, how Vidlet is forcing companies to face the unedited truth of their customers' real experiences, and what design education dangerously gets wrong. Whether you work in a creative field or lead one, this episode challenges you to ask: are you being honest about what you can do — and what you owe the world for being able to do it? Topics covered: creativity vs. talent, the Apple years and Snow White design language, design education, AI and design, customer research and truth-telling, frog design culture, Vidlet, industrial design vs. art, and the obligation of passion. More about Hartmut and Patricia: Vidlet: https://www.vidlet.com frog design: https://www.frog.co frog50 Munich – A Conversation with Hartmut Esslinger and Patricia Roller: https://www.frog.co/designmind/frog50-munich-conversation-hartmut-esslinger-patrica-roller Hartmut Esslinger on Wikipedia: https://en.wikipedia.org/wiki/Hartmut_Esslinger Patricia Roller, Authority Magazine: https://medium.com/authority-magazine/inspirational-women-leaders-of-tech-patricia-roller-of-vidlet-on-the-five-things-you-need-to-know-6c89dc1c9b6b A Fine Line by Hartmut Esslinger (Jossey-Bass, 2009) Keep It Simple by Hartmut Esslinger (Arnoldsche, 2014) Learn more about the show: https://www.cjfpodcast.com Learn more about the show: https://www.cjfpodcast.com/ Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/ Rebecca McInroy LinkedIn: https://www.linkedin.com/in/rebeccamcinroy

  ListenShow Notes
• 

  CREATIVITY is the JOB of the FUTURE

  Harper Reed: Identity and Purpose in the Age of Artificial Intelligence

  May 6, 20261h 2m

  In this wide-ranging conversation, we explore what happens when AI accelerates everything, including our doubts about the future. Harper Reed, entrepreneur and technologist from Chicago, joins us to discuss how AI is fundamentally changing the nature of work, creativity, and identity. From his early days learning to code at five years old to founding companies in the age of large language models, Harper shares his unconventional philosophy on building products, the importance of taste and discernment, and why the real threat to our future isn't AI, it's the lack of social infrastructure. We dig into the "conviction collapse" of rapid AI iteration, the role of creativity in solving existential problems, and what it really means to be human in a world where machines can generate code, art, and even humor. Whether you're worried about AI taking your job or excited about what's possible, this episode challenges you to look inward at what you're really afraid of losing. Topics covered: AI and coding, entrepreneurship, creativity vs. automation, social safety nets, environmental concerns, generational perspectives on the future, and finding joy in uncertain times. More about Harper: Harper's Website: https://harperreed.com/ Harper's Blog: https://harper.blog/ Harper on LinkedIn: https://www.linkedin.com/in/harperreed Harper on Wikipedia: https://en.wikipedia.org/wiki/Harper_Reed Learn more about the show: https://www.cjfpodcast.com/ Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/ Rebecca McInroy LinkedIn: https://www.linkedin.com/in/rebeccamcinroy

  ListenShow Notes
• 

  Episode #9

  Season 1 Wrap: Harnessing the Power of Creativity

  Dec 31, 202536 minS1

  What connects an international experience designer, competitive ultra-marathoner, NASA storytelling architect, joyful culture change agents, creative recovery coaches, celebrated design educator, nursing innovation researcher, and an Emmy-nominated storyteller? In this Season 1 wrap-up episode, hosts Doreen Lorenzo, Michael Baker, and Executive Producer Rebecca McInroy revisit the most powerful moments from their first season, exploring how creativity serves as an essential tool for solving problems and navigating change. More about our Season 1 guests: Fri Forjindam: Fri on LinkedIn: https://www.linkedin.com/in/friforjindam/ Mycotoo: https://mycotoo.com/ Ed Shelton: Ed on LinkedIn: https://www.linkedin.com/in/edshelton/ Ed's blog: https://fox-runner.com/ Ed's running stats: https://ultrasignup.com/m_results_participant.aspx?fname=Ed&lname=Shelton Paul Propster: Paul on LinkedIn: https://www.linkedin.com/in/paul-propster/ Luna Malbroux: Luna on LinkedIn: https://www.linkedin.com/in/luna-malbroux-03062110/ Luna's website: https://www.lunaisamerica.com/ A.J. Haynes: A.J. on LinkedIn: https://www.linkedin.com/in/a-j-haynes/ A.J. on Instagram: https://www.instagram.com/a.j.haynes/ A.J. and The Seratones: https://www.seratones.com/bio Sky Hilton: Skye on LinkedIn: https://www.linkedin.com/in/skye-hilton-6240a6bb/ Troy Whittington: Troy on LinkedIn: https://www.linkedin.com/in/troy-whittington-36847b14/ Gray Garmon: Gray on LinkedIn: https://www.linkedin.com/in/graygarmon/ Marion Leary: Marion on LinkedIn: https://www.linkedin.com/in/marionleary/ Marion's Website: https://marionleary.mystrikingly.com/ Marion on Wikipedia: https://en.wikipedia.org/wiki/Marion_Leary Baratunde Thurston: Baratunde's Website: https://www.baratunde.com/ Baratunde on LinkedIn: https://www.linkedin.com/in/baratunde/ Baratunde on Instagram: https://www.instagram.com/baratunde Baratunde on YouTube: https://www.youtube.com/baratunde Baratunde on TikTok: https://www.tiktok.com/@baratunde Baratune's Newsletter: https://newsletter.baratunde.com/ Episode website: Learn more about the show: https://www.cjfpodcast.com/ Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/ Rebecca McInroy LinkedIn: https://www.linkedin.com/in/rebeccamcinroy

  ListenShow Notes

Recent guests on CREATIVITY is the JOB of the FUTURE. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.