
Episode #50
Episode 50: What Real Estate Agents Need to Know About Video in 2026
For Episode 50 of Creativity That Converts, we're taking you inside Clint Ranse's live presentation from Lee Woodward's Complete Salesperson Course in the Hunter Valley. This special milestone episode explores why video has become such an important part of how real estate agents build relationships, create familiarity and position themselves before a potential client ever picks up the phone. Clint shares why agents need to stop thinking about video as simply something to post on social media and start thinking about the job each piece of content is designed to do. From personal branding and awareness to search, shareable content and building a library of useful videos, this presentation explores how agents can use video to make sure the right people find the right information at the right time. In this episode, we cover: • Why people can feel like they know you before they've ever met you • How your personal story can change the starting point of a listing conversation • Why every video should have a specific job • The role of search, sendable content and social media in a video strategy • Why social media builds awareness and personal branding • How useful content can answer questions and build trust before a client is ready to act • Why controlling what people find when they search for you matters • The Minimum Visibility Plan and the role it plays in a long-term video strategy • Why real estate agents need to think of themselves as media companies that sell homes Recorded live at the Complete Salesperson Course, this episode keeps the energy, audience interaction and real-world feel of Clint's presentation. Welcome to Episode 50. Learn more about My Video Producer and explore our resources at: myvideoproducer.com.au/links






