
Creator Ops
The Fundamentals of Creator Economy M&A Explained
<p>On this episode of Creator Ops, I talk with Chris Erwin, the founder and CEO of RockWater, to break down how capital is flowing into the creator economy — and what this new growth cycle means for creators, operators, and acquirers.<br>Before founding RockWater, Chris began his career on Wall Street doing media and telecom M&A. He later joined one of the first YouTube MCNs and social agencies as COO back in 2012, where he helped co-lead the sale of the company in 2014. After seeing the lack of specialized advisory firms serving creator-led and digital-first businesses, Chris launched RockWater to...

