CRM Talk

Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.

CRM Talk is a business podcast hosted by Steve Chipman & Sam Biardo, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Steve Chipman & Sam Biardo hosts CRM Talk, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #128

  That's All Folks

  Jan 22, 202638 minS0

  <p>In the final episode of the CRM Talk Podcast, hosts Steve Chipman and Sam Biardo reflect on over a decade of industry evolution since their 2013 debut. Spanning 129 episodes, the duo discusses the transition from basic reporting to integrated AI and no-code development.</p> <p>They explore shifting client expectations, noting a move from highly customized processes toward seeking vendor-led best practices. The conversation highlights the technical hurdles of legacy integrations, the complexities of API changes, and the persistent friction between sales and marketing teams regarding lead qualification.</p> <p>As they "bow out," the hosts offer professional insights into...

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  Episode #127

  One Chowdhury of Octolane

  Oct 17, 202537 minS0

  <p>Steve and Sam are joined by One Chowdhury, founder of the AI-native CRM, Octolane. One shares his incredible journey from a Duke University student who didn't know what a CRM was to a Y Combinator-backed founder aiming to take down Salesforce.</p> <p>He discusses why legacy CRMs are "trapped with their own success" and struggle to adapt to AI, while Octolane is built from the ground up to eliminate manual data entry and give sales reps their time back. Learn how Octolane's 'Action Mode' proactively suggests follow-ups and meeting prep, aiming to turn every user into a 'superhuman...

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  Episode #126

  AI Account Based Marketing

  Aug 20, 202528 minS0

  <p>Sam and Steve discuss the practical applications of AI in modern sales and marketing. Steve explains his process for using Gemini's Deep Research feature to generate detailed company reports, condensed infographics, and audio summaries for effective account-based marketing.</p> <p> Sam shares his techniques for leveraging AI to create personalized connection requests on LinkedIn and to repurpose podcasts into engaging social media posts.</p> <p>They also explore how AI is changing SEO, shifting the focus from clicks to brand mentions within AI-generated search results.  The conversation covers how AI can transform existing content into new formats and significantly s...

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  Episode #125

  The Future of CRM with Clint Oram

  Jun 2, 202533 minS0

  <p></p> <p>In this episode, Steve and Sam are joined by special guest Clint Oram, who recently left SugarCRM after exactly 21 years.</p> <p> </p> <p>The group explores the future of CRM, the transformative power of AI, and how technology is reshaping the way organizations think about customer relationships, system design, and collaboration. </p>

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  Episode #124

  124 Jen Noonan of Infor

  Apr 17, 202539 minS0

  <p>Jennifer Noonan, VP and GM of CX and IPMC Business Units at Infor, joins Steve and Sam to discuss the evolution of Infor CRM SLX (formerly SalesLogix) and its role in industry-specific digital transformation. Jen shares how Infor's vertically aligned strategy enables the delivery of tailored ERP and CRM solutions to manufacturing, distribution, and service-based organizations.</p> <p>The conversation covers CRM and ERP integration, quoting workflows, and why CRM should be the system of engagement while ERP remains the system of record. Jen also reflects on Koch Industries' long-term investment approach and how it has accelerated innovation across...

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