
Episode #35
Cultural intelligence in customer success with Jomilsa Sousa
<p>Can customer success strategies be replicated across different regions and cultures? </p><p>In this episode, we sit down with Jomilsa Sousa, a Customer Success Manager based in Dubai, to explore why standardized playbooks often fall short in international markets.</p><p>Jomilsa shares her firsthand experience contrasting customer success approaches between the UK and the Middle East, revealing how communication preferences, relationship-building expectations, and client engagement vary dramatically across regions. </p><p>From tech-driven approaches in some markets to high-touch, personal interactions in others, she explains why adaptability and human connection trump rigid frameworks.</p><p>Key topics...





