
Episode #20
Ep. 20: The System Integrator Advantage, with Takeshi Tarui of Mitsubishi Electric Iconics Digital Solutions
Behind every successful digital transformation in manufacturing is the uncomfortable truth that technology alone can’t deliver results. In this episode, recorded live at the CSIA Conference in Baltimore, we sit down with Takeshi Tarui, vice president of global business development at Mitsubishi Electric Iconics Digital Solutions (MEIDS). Tak breaks down why system integrators are the most important — and often most overlooked — force in industrial automation. We explore the implementation gap and why scaling a digital business requires a capable ecosystem of partners who can make the technology stick. In this episode, we discuss: Why the best technologies create value only when deployed with technical rigor. Lessons from the Iconics acquisition on how to scale digital business through standard architectures. The two non-negotiable principles for building a global partner ecosystem. Inside the Standard, Elite and Diamond Elite tiers designed to empower integrators. How Tak’s background as a competitive alpine skier shaped his approach to cross-cultural business development and acting as a bridge for stakeholders. CHAPTERS 00:00 The Importance of System Integrators in Digital Transformation 02:46 Personal Journeys and Professional Backgrounds 05:03 Building Trust and Clarity in System Integration 06:48 Mitsubishi Electric's Digital Strategy and MIDAS 08:39 The Role of System Integrators in Digital Transformation 09:01 Enhancements in the System Integrator Program 11:15 Sales Engagement and Partner Visibility 12:22 Benefits for New System Integrators 13:26 The Value of Networking at Conferences 14:39 Skiing Adventures and Personal Interests Chapters (00:00:00) - The Importance of System Integrators in Digital Transformation (00:02:46) - Personal Journeys and Professional Backgrounds (00:05:03) - Building Trust and Clarity in System Integration (00:06:48) - Mitsubishi Electric's Digital Strategy and MEIDS (00:08:39) - The Role of System Integrators in Digital Transformation (00:09:01) - Enhancements in the System Integrator Program (00:11:15) - Sales Engagement and Partner Visibility (00:12:22) - Benefits for New System Integrators (00:13:26) - The Value of Networking at Conferences (00:14:39) - Skiing Adventures and Personal Interests






