
Culture of Convenience
The Loss of a Champion
What happens to a customer relationship when your biggest champion leaves the company? Churn rarely starts the day a customer leaves. It starts earlier. A longtime contact leaves. Someone new takes over. Conversations that used to be about growth and partnership suddenly become about contracts, files, ownership, and timelines. The customer hasn’t left yet, but something in the relationship has shifted. We learned this firsthand with a customer we’d worked closely with for years. There was trust, history, and a relationship that had survived lean times and grown into a genuine partnership. Then our champion left. The person who stepped in didn’t know us, and we didn’t know him. He brought his own relationships, experiences, and preferred solutions with him. That experience taught Jeff something he's carried ever since: A strong customer relationship isn’t enough if it can’t survive a change in people. Your relationship may be deep, but is it wide? If your primary champion at one of your most important accounts left tomorrow, who else could you call? Who else understands the value you provide and has a relationship with your team beyond a name in their inbox? If you can’t name that person, you may have found friction in your customer retention strategy. The best time to build those additional relationships isn’t after a new decision-maker arrives. It’s while your champion is still in the room.


