
Episode #7
Creativity as Strategy: Inside Vienna’s Investment in the Creative Industries with Elisabeth Noever-Ginthör
<p>Vienna is known for its classical beauty, but behind the historic façades, a new creative economy is reshaping the city. In this episode of the Culture Shifts Podcast, I’m joined by Elisabeth Noever-Ginthör, Director of Creative Industries at the Vienna Business Agency, to talk about how creativity has become one of Vienna’s most powerful economic forces.</p><p>We explore how the agency bridges business, design, and culture through funding, consultation, and collaboration — supporting industries from architecture and fashion to tech and sustainability. Elisabeth shares how projects like Biofabrique Vienna and Creative Days Vienna demonstrate the city...






