Customer Champions

Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.Because customers become champions when you make them feel valued first.

Customer Champions is a business podcast hosted by Jeff Reekers, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jeff Reekers hosts Customer Champions, a business show with 11 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #10

  Signals Beat Surveys When You Want Real Customer Truth

  Feb 18, 202625 minS0

  <p>Customer marketing can’t run on dashboards alone. It has to run on signals.</p><p><br>Danielle Beeken, Customer marketing + Community Leader, formerly Global Director Customer Marketing and Advocacy at Culture Amp, breaks down how the best teams spot intent before it shows up in NPS or renewal risk. Instead of blasting the same advocacy asks to everyone, Danielle shares how to read behavior, relationship, and community signals to know who’s ready, what to ask, and when to act.</p><p><br>From identifying expansion readiness to building multiple champions inside an account, this episode is a prac...

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  Episode #9

  Driving NRR With Customer Marketing

  Jan 7, 202635 minS0

  <p>Net revenue retention doesn’t get fixed at renewal, it’s shaped long before the deal is signed.</p><p>In this episode, Tyler Calder, Chief Marketing Officer at PartnerStack, breaks down why NRR starts with marketing and how poor pipeline quality quietly creates churn months later. Drawing from hard-earned lessons across B2B, partnerships, and customer marketing, Tyler explains why targeting the right customers matters more than hitting pipeline numbers, and how ICP discipline can radically change retention, expansion, and CS efficiency.</p><p>Tyler zooms into the operational backbone behind strong customer marketing: segmentation, enablement, measurement, and sayi...

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  Episode #8

  Turning Advocacy into Acquisition with Rodrigo Souto

  Nov 26, 202535 minS0

  <p>Demand gen and customer marketing are often seen as separate. But what happens when they work as one?</p><p>Rodrigo Souto, Senior Director of Demand Generation at Zappi and former customer marketing leader at HubSpot, shares lessons from a career leading global programs across advocacy, PLG, and demand. At HubSpot, he built a unique playbook for tying customer marketing to revenue by connecting proof, product, and performance.</p><p>Now at Zappi, Rodrigo is leading both demand gen and customer marketing together, proving how aligned teams drive faster results. He breaks down why references and expansion are underrated...

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  Episode #7

  Building Customer Advocacy That Lasts Beyond the Funnel with Lauren Turner

  Oct 8, 202535 minS0

  <p>Customer advocacy is often measured like demand gen, but what if it’s closer to brand?</p><p>Lauren Turner, CEO and Founder of CustomerCentrx, explains why advocacy is a long-term play, how communities can unlock retention rates as high as 99%, and why even unhappy customers can become your strongest allies when they feel heard. She also zooms into the importance of breaking down silos between marketing, success, sales, and product so customers experience one cohesive brand, not a fragmented one.</p><p>Lauren shares practical strategies for proving advocacy’s impact without relying on vanity metrics, plus how to e...

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  Episode #6

  Driving Growth Through Customer Centricity with Emily Cid

  Oct 1, 202528 minS0

  <p>Customer success and customer marketing are often seen as separate functions. But what happens when they work as one?</p><p>Emily Cid, Senior Director of Customer Success at Champion, shares her journey from account executive to customer advocacy leader, offering an inside look at what it takes to build human-first, revenue-aligned teams. With experience across sales, success, and marketing, Emily reveals how aligning internal teams around customer outcomes drives both retention and growth.</p><p>Emily zooms in on practical ways CS and marketing can partner more effectively: from shared KPIs to advocacy programs that actually scale. Plus...

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