Customer Smarts

If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.A recent study shows that 95% of executives feel the same as you do.Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.The core topics we cover are:· Operations - how to unite your organisational silos to deliver great CX· Customer intelligence – how to structure segmentation and data to drive your CX program· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences· Tech – how to better utilise technology to achieve your customer goals

Customer Smarts is a business podcast hosted by Unknown Host, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Customer Smarts, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #28

  AI Strategy into Action - Lucio Ribeiro - Australia’s #1 AI speaker - ex 7 Network and Optus

  Feb 23, 202554 minS1

  <p>Turning AI strategy into business impact is something a lot of businesses are trying to do right now. So, I wanted to create an episode focussed on how to develop an AI strategy and put it into action.</p> <p>My guest in this episode, Lucio Ribeiro is recognised as Australia's number one speaker on AI. He’s consulting with some of Australia’s largest organisations on AI transformation and has held executive roles with the Seven Network and Optus. He's also a Forbes columnist on AI.</p> <p>In this episode we dive into:</p> AI maturity inside organ...

  ListenShow Notes
• 

  Episode #27

  The AI-Powered CMO - Leandro Perez - Salesforce CMO ANZ

  Feb 2, 202551 minS1

  <p>AI is transforming how CMOs are running their marketing program. Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in the past, they often get pulled back into delivering short term gains and managing the always on tactical programs. With AI, CMOs finally have the chance to get ahead.</p> <p>To explore this topic I had the CMO of Salesforce ANZ Leandro Perez join me on the Customer Smarts podcast. It was a fascinating discussion as Leandro has a great perspective on the demands of...

  ListenShow Notes
• 

  Episode #26

  Designing Experiences for the Future – Oliver Weidlich

  Nov 25, 202433 minS1

  <p>Every time a new technology is introduced it creates new ways to interact with customers. In recent times AI is flipping the world on it’s head but we’re also seeing progress with spatial computing and 3D experiences with devices like Apple’s vision pro. So, I wanted to get a perspective on how these new technologies are changing the way we need to approach design. <br><br>To get an understanding of how we need to change how we design experiences I had Oliver Weidlich join me on the Customer Smarts Podcast. Oliver, has been in the UX des...

  ListenShow Notes
• 

  Episode #25

  How to drive a customer centric culture – Dr Chris L Brown

  Oct 21, 202434 minS1

  <p>Building customer centric culture is smart, but it’s hard to do.</p> <p>It’s smart because it’s more efficient for the business and better for customers. Win + Win.</p> <p>The problem is, many large organisations are still structured around key product areas and work in siloed ways. So, trying to transition to a customer centric culture and operating model is an enormous task.</p> <p>My guest in this next episode Dr Chris Brown is a global expert on building and maintaining customer centric cultures. He has worked with many large corporates in Australia and the US...

  ListenShow Notes
• 

  Episode #24

  Scammers are using AI in scary new ways – Tracy Hall – Author & Scam Expert

  Sep 15, 202440 minS1

  <p>Last year Australian’s were scammed out of $2.74 billion dollars, that’s an insane amount of money.</p> <p>The scary thing is that scammers are innovating at a speed that’s authorities are finding impossible to keep up with. And they are now using AI in scary new ways like using AI to fake the voices of family members to scam people for money.  Smart well educated people are now getting targeted and caught out.</p> <p>In this episode of the Customer Smarts podcast I explore the dark world of scamming with Tracy Hall. Her story is like so...

  ListenShow Notes

Recent guests on Customer Smarts. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.