
Episode #6
CUT THE BS: How to create PR campaigns with multi-generational impact┃with Paul Lucas, Partner at Fanclub PR
<p>In this episode, we’re joined by Paul Lucas - Co-Founder of HumanKind Comms & Partner at Fanclub PR - an award-winning, B Corp-certified agency that works with exciting consumer brands including Who Gives a Crap and Lucy & Yak.</p> <p>This episode explores how PR pros can harness creativity to drive consumer behavior change, connect with older generations, and push greenwashing out of the industry for good.</p> <p>Topics discussed in this episode: Paul's career from Edelman to Fanclub Big global vs boutique independent agencies How can PR create consumer behavior change? How can PR reach older generations to c...






