CV Hustle

A Podcast created to educate, inform & inspire entrepreneurship here in our Coachella Valley. We will be talking to some of the best & brightest entrepreneurs in the Coachella Valley about how they started their journey in entrepreneurship.

CV Hustle is a business podcast hosted by Unknown Host, with 41 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts CV Hustle, a business show with 41 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #38

  EP#38-From Music Gigs To 3D Design-The Brandon Ray Henderson Story Pt 1

  Aug 13, 20261h 2mS3

  Send us Fan Mail One day you’re building stages and pushing road cases. The next, the entire events industry disappears overnight and you’re staring at a mortgage, kids, and a blank calendar. Brandon Ray Henderson lived that whiplash, and he used it to reinvent his career in the Coachella Valley through 3D rendering, architectural visualization, and eventually drone mapping and LiDAR scanning. We talk with Brandon about growing up around LA, landing in the desert, and spending years in music and nightlife before stepping into corporate AV at the JW Marriott. That job teaches him logistics, client management, and how to solve messy technical problems fast. It also puts SketchUp and projection mapping on his radar, leading to a creative breakthrough where 3D modeling becomes more than “cool graphics” and starts functioning like a real planning tool for builders, designers, and decision makers. When COVID wipes out live events, Brandon makes a hard pivot. He invests in serious hardware and software, forms Raiden Concepts, and builds a referral-driven business by obsessing over detail, context, and functionality. We dig into pricing reality, imposter syndrome, communication failures, and the difference between “making it look good” and helping people space-plan a kitchen, a remodel, or a whole property with confidence. Then we jump into Drone Scope Mapping: what photogrammetry actually is, why accuracy matters, where drones help and where they don’t, and how LiDAR point clouds can change the way teams document existing conditions. If you’re into entrepreneurship, CAD, SketchUp, 3D rendering, construction tech, or drone mapping, this conversation is a real-world blueprint. Subscribe, share this with a friend who’s pivoting, and leave a review with your biggest takeaway.

  ListenShow Notes
• 

  Episode #37

  EP #37-How A Bartender Became The Owner Of A Palm Desert Institution-The Legends & Icon Story

  Jul 31, 202654 minS3

  Send us Fan Mail A lot of people daydream about owning a bar or restaurant until they see the spreadsheets, the inspections, and the late-night stress that comes home with you. We’re joined by Bobby Campbell, owner-operator of Legends and Icons Pub and Grill in Palm Desert, for a candid look at what it takes to grow a neighborhood spot into a community institution in the Coachella Valley. Bobby’s story runs through accounting, restaurant finance, bartending, and finally buying the business after years of learning the ropes from a retiring owner who believed in him early. We get into the nuts and bolts that most hospitality conversations skip: how restaurant pricing connects to food cost and pour cost, why alcohol margins work differently than the kitchen, and how an SBA loan can reshape what a business is actually “worth” on paper. Bobby also shares what keeps Legends steady through the desert summer slowdown, including a loyal base of regulars, a consistent menu, and a team with unusually low turnover. Along the way we talk menu favorites, happy hour strategy, and what it’s like running a bar with limited seats when everyone wants their usual spot. We also go behind the bar on the human side of the job: tipping culture, reading guests, cutting people off, and handling safety the right way including offering Uber rides when someone should not drive. Bobby explains why he uses AI tools to help create social media promos and flyers, while still sticking to a simple principle: don’t overhaul what already works. If you like real small business stories with practical restaurant management lessons, hit play, subscribe, share this with a friend, and leave us a review.

  ListenShow Notes
• 

  Episode #36

  EP#36-Ink To Impact-How A Local Artist Turns Screen Printing Into A Long Art Class

  Jul 24, 20261h 7mS3

  Send us Fan Mail A screen printing shop doesn’t last 20-plus years by accident, especially in a world where online ordering and fast turnaround have changed what customers expect. We’re joined by Jesus Oliveris of Inca Screen Printing and Embroidery, one of the Coachella Valley’s go-to names for custom t-shirts, embroidery, signage, and branded merchandise. He shares how he went from being a working artist to building a production-ready print business that still feels creative every day. We talk about the real mechanics behind staying competitive: investing in automation, learning every role when you have to do shipping, receiving, printing, customer service, and invoicing, and surrounding yourself with the right people when numbers aren’t your strength. Jesus also breaks down how the screen printing industry shifted from old-school film processes to modern equipment and now AI design tools that can generate concepts and color separations in minutes, changing how fast ideas become products. The conversation gets personal too. Jesus explains why some of the hardest “weird” jobs aren’t technical at all, like printing memorial shirts for grieving families and learning how to show up with empathy. If you care about small business entrepreneurship, local branding, and what it takes to build a durable company in the Coachella Valley, you’ll get plenty of practical takeaways here. Subscribe, share this with a local business owner, and leave a review with your biggest lesson from the episode.

  ListenShow Notes
• 

  Episode #32

  EP#32-Marketing That Makes You Unmissable-How David Rios Turned Attention Into Opportunity

  May 27, 20261h 2mS3

  Send us Fan Mail A pink billboard with nothing but a face and a name sounds reckless until it turns into TV, brand partnerships, and a thriving Palm Springs business. We’re joined by David Rios, a real estate entrepreneur and interior designer known for bold vacation rental design, high impact marketing, and building experiences that feel like boutique hotels. He walks us through the exact mindset behind spending on visibility, keeping your branding consistent for years, and using social media to stay top of mind without feeling fake. We also dig into the work that happens when the cameras aren’t rolling: learning the fundamentals of design, getting comfortable selling, and stacking multiple income streams so you’re not exposed when the market shifts. David shares how the 2008 crash forced a reset, why creative financing can keep deals alive, and what it really takes to flip properties that stand out in a crowded market like the Coachella Valley. Then the story gets personal and intense. David opens up about building and running his own Palm Springs hotel, The Velvet Rope, and the operational reality of hospitality, staffing, and protecting a luxury guest experience. He also recounts the aftermath of a nearby bombing that caused major damage, created insurance and lender chaos, and tested every ounce of resilience he had. If you care about entrepreneurship, personal branding, Palm Springs real estate, interior design, or hospitality business strategy, this conversation is packed with practical lessons you can use right now. Subscribe, share this with a friend building something, and leave a review with your biggest takeaway.

  ListenShow Notes
• 

  Episode #31

  EP#31-Varraco Coffee & Roasters-How Filipino Single Origin Coffee Became A Coachella Valley Hit

  May 19, 202654 minS3

  Send us Fan Mail A bag of “too strong” coffee turns into a business idea that refuses to quit. We’re sitting down with Rochelle De Villa, Joel Lozano, and TJ Jacinto, the founders behind Varraco Coffee & Roasters , one of the most talked-about coffee shops in Palm Desert and the wider Coachella Valley. Their story starts as college friends in the Philippines, then stretches across migration, new careers, and a big question: why is Filipino coffee so hard to find in the United States when it tastes this good? We dig into the real work behind specialty coffee, not the highlight reel. They share how importing Philippine coffee actually happens, from documentation and FDA licensing to finding the right partners and learning through trial and error. We also get into what makes Varraco’s approach different: single origin focus, dialing espresso every day for consistent extraction, and building drinks and food that feel original. TJ breaks down the thinking behind rotating chef specials, better ingredients, and recipes that keep evolving week after week. Then we zoom out to the bigger why: community. Varraco becomes a destination by hosting car meets, motorcycle Sundays, and niche gatherings that turn strangers into regulars. It’s a modern coffee brand rooted in Filipino hospitality, direct trade sourcing, and the simple discipline of showing up, even when growth gets messy. If you care about entrepreneurship, coffee roasting, branding, or building a local business that people rally around, this conversation delivers. Subscribe for more founder stories, share this with a friend who loves great coffee, and leave a review so more people can find the show.

  ListenShow Notes

Recent guests on CV Hustle. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.