
CX Today
What Contact Center Buyers Should Prioritize in 2026
Are contact center buyers still using yesterday’s criteria to make tomorrow’s technology decisions? In this CX Today interview, Rob Wilkinson speaks with Keith Dawson, Research Director at ISG, about what contact center leaders should prioritize in 2026 as artificial intelligence, automation, analytics, and customer expectations reshape the market. Keith explains why the contact center is evolving from a routing and efficiency engine into a broader customer engagement environment. He explores why buyers now need to think beyond traditional vendor rankings and assess how platforms fit their operating model, enterprise technology stack, governance requirements, and long-term CX strategy. The conversation also covers the rising importance of AI governance, context preservation, automated quality management, self-service, agent guidance, and closer collaboration with IT. For contact center, CX, and service leaders planning new investments, this discussion highlights why the right buying decision now depends on more than features. It depends on understanding operational complexity, risk, integration, and what the business wants every customer interaction to achieve. Watch the full interview to learn how ISG believes buyers should approach the 2026 contact center market.


