Dance Studio Advertising | The Podcast

Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.

Dance Studio Advertising | The Podcast is a business podcast hosted by Unknown Host, with 114 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Dance Studio Advertising | The Podcast, a business show with 114 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #115

  Your Dance Studio Is Making Money… So Why Aren’t You?

  Sep 23, 202622 min

  Your dance studio can be busy, growing, and bringing in revenue… while still failing to create financial security for you. That’s the problem Dotty Hancock is working to solve. In this episode of Dance Studio Advertising, we unpack the financial side of dance studio ownership—from understanding your numbers and managing cash flow to pricing for profit, paying yourself, and building long-term wealth. Dotty also explains why your “money story” may quietly influence what you charge, spend, save, and believe you deserve to earn. We discuss Profit First for dance studios, preparing for seasonal cash-flow swings, the danger of chronically underpricing your services, and why financial freedom is ultimately about creating options. If you love running your studio but wish you felt more confident about the money behind it, this conversation is for you. Follow + review the show and share this episode with a studio owner who needs to hear it. Studio Profit Academy: https://www.skool.com/studio-profit-academy-9485/about?ref=fe61abcbad494a31a50cf1ba8aa12f47 Book a call with Dotty: https://calendar.app.google/CNjx5ahshCMGukbo6

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  Episode #112

  When Your Former Teacher Opens a Dance Studio Down the Street

  Sep 2, 202630 min

  A competitor opens down the street. Maybe it’s even a former teacher or student you trained. Suddenly, you’re watching their Instagram, questioning your pricing, comparing programs, and wondering: Are we becoming irrelevant? That’s where experienced dance studio owners can start making inexperienced decisions. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the “competition spiral”—and why the goal isn’t to beat every other dance studio in your market. It’s to build a studio that becomes increasingly difficult to compare. You’ll learn why copying competitors weakens your positioning, what competitors can never truly replicate, and how to uncover the culture, proof, philosophy, and experience that make families choose—and stay with—your studio. Plus, Bryce walks through the six-question Uncopyable Studio Audit you can use to sharpen your dance studio marketing and positioning. Follow + review the show for more strategies to grow your dance studio’s enrollment, revenue, and profit.

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  Episode #110

  The AI Trap That Could Be Costing Your Dance Studio Enrollments

  Aug 19, 202631 min

  AI can save dance studio owners hours. But what if you’re automating the exact interactions that actually drive enrollment? In this episode of Dance Studio Advertising , Bryce Conlan breaks down why dance studio automation can quietly hurt lead conversion—and how to decide where AI belongs in your marketing and sales process. You’ll learn the Automate, Assist, or Humanize framework: automate repetitive tasks, use AI to assist your thinking and execution, and keep humans involved wherever trust, empathy, persuasion, and nuance matter. Bryce also explains why personally following up with dance studio leads doesn’t require hours a day, why paid leads deserve human attention, and how doing things that don’t scale can become a competitive advantage in an increasingly automated market. If your studio competes on community, relationships, and belonging, this episode will challenge how you think about AI. Follow + review the show, and share this episode with a studio owner navigating AI right now.

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  Episode #109

  The Most Important Job in Your Dance Studio Isn’t Teaching Dance

  Aug 12, 202628 min

  What’s the most important job in a dance studio? It might not be teaching dance. In this episode of Dance Studio Advertising , Bryce Conlan breaks down why the highest-value role for a dance studio owner depends entirely on what you’re trying to accomplish. Want more students and revenue? Marketing, sales, enrollment, pricing, and retention matter most. Want more freedom? Systems, hiring, delegation, and leadership become the priority. Want artistic excellence? Teaching, choreography, curriculum, and teacher development deserve your attention. You’ll also hear how one studio grew to $2.6 million in annual revenue by getting remarkably clear about its priority—and why the owner’s role is now changing as the business enters its next stage. Plus, Bryce shares a simple four-step framework to identify what deserves your attention over the next 12 months. Your calendar reveals what you truly prioritize. Does yours match the business you say you want? Follow + review the show for more dance studio growth strategies.

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  Episode #108

  Not Every Opinion Deserves a Vote (Especially in Your Business)

  Aug 5, 202623 min

  How many great business decisions have you talked yourself out of because of someone else's opinion? In this episode, Bryce shares a powerful realization that changed the way he makes decisions—not just in business, but in life. If you've ever left a coaching call feeling confident, only to second-guess yourself after talking to your spouse, business partner, or a Facebook group, this conversation is for you. You'll learn how to filter advice, recognize who is actually qualified to guide your biggest business decisions, and stop giving equal weight to opinions that lack the context needed to help you grow. In this episode, you'll discover: Why proximity doesn't equal expertise How to know whose advice is worth listening to Four questions to ask before making any major business decision Why trusting your gut is often the missing piece after you've done your homework Whether you're struggling with marketing, hiring, pricing, or growth, this episode will help you make decisions with more confidence and less confusion. If this episode resonates, hit Follow and leave a review. It helps more dance studio owners discover the show!

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