
Dear Creator
Ditch the Beige Branding: Bring More Color and Personality Into Your Business With Chloe Richardson
Beige branding is safe. But it’s also forgettable. In this episode of Dear Creator, I sit down with Chloe to talk about why "professional" doesn't have to mean bland, and why the businesses that stand out are the ones brave enough to bring their real personality into their brand. Chloe is a Designer, strategist, customer experience enthusiast (nerd?), and someone with an alarming amount of opinions about businesses making things harder than they need to be. She works with service businesses to fix the way their brand feels, from first impression to final touchpoint. She shares her journey from hospitality marketing at one of Australia's largest venue groups to running her own full-time design and CX business, including the money struggles, accountability challenges, and identity shifts that came with going independent. We dig into how to build a brand that's actually you instead of a beige copy of your competitors, how to map a customer journey that builds real trust, and why small "ick" moments (like ManyChat auto-replies) can quietly kill customer loyalty. Plus, the customer experience story so good it'll make you cry. Connect with Chloe: Instagram: https://www.instagram.com/crcbrands/ Website: crcbrands.com.au

