Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses. From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time. Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving
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Dear FoundHer...Real Founder Stories for Women Small Business Owners is a business podcast hosted by Unknown Host, with 371 episodes on record and a Required Pod Score of 80.
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Unknown Host hosts Dear FoundHer...Real Founder Stories for Women Small Business Owners, a business show with 371 episodes published.
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Episode #372
How This Founder’s Visibility Held Up After She Paused Ads
Sep 29, 202646 minS5
Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Founder visibility does not always come from doing more. For artist Erin Rothstein, it came from doing less herself and letting her team carry more of the work. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Erin Rothstein, founder of her namesake art company and an artist whose work now sells several thousand pieces a year. Erin built her business without a publicist or a strategy deck. She trusted instinct, kept a small, dedicated team, and changed direction whenever something stopped working. Her path offers real founder stories for anyone growing a business without a traditional roadmap. Erin explains why leaving the gallery system became a turning point rather than a loss, and what changed once she stopped answering to someone else's curation. She also walks through how prints entered her business, why she was initially hesitant, and what helped her finally move forward. The conversation covers social media strategy in a way that goes beyond posting advice. Erin describes her decision to pause ad spend entirely this year, and what that choice revealed about her customer base. She also talks about scaling responsibly with a team of about seven people who each have ownership over their own corner of the business. It’s a structure that allows Erin to step back from running every detail while still protecting the creativity and integrity behind her work. Press play to hear how Erin turned an art career into a business built on trust and knowing when to step back. Episode Breakdown: 00:00 Erin Rothstein's Backstory in Art 06:36 Leaving the Gallery System Behind 10:39 Selling Her First Paintings and Early Sales 13:49 Investing in Her Art Business Before COVID 17:04 Adding Prints and Scaling Production 21:42 Growth Numbers and Redefining Happiness 28:53 Social Media, Ads, and Founder Visibility 36:16 Building a Self-Directed Team 40:02 Three Tips for Women Starting a Business Connect with Erin Rothstein: Follow Erin on Instagram Visit Erin’s website Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Simple Marketing Strategies That Built a Jewelry Brand Without Paid Influencers
Sep 22, 202646 minS5
Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Amy Goin and Laura Laing spent twelve years building Thatch Jewelry before growing to roughly 300 specialty stores and launching with Nordstrom, and they never paid a single influencer to get there. Their simple marketing strategies prove that real founder stories rarely follow a straight line, and that visibility can come from something as ordinary as sending the right gift to the right person. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Amy and Laura, co-founders of the jewelry brand Thatch, about growing a company that looks effortless from the outside.They explain how they used to slide into the DMs of women whose style they admired and offer them jewelry with no strings attached, a tactic they still credits for early brand awareness. They talk through the pressure of scaling a business during COVID, when a primarily wholesale business suddenly saw online demand explode and had to rethink production to keep up. They open up about watching cheap dupes of their hand-carved gemstones flood the market, and how they’re deciding which battles are worth fighting. For female founders whose businesses are growing more slowly than they hoped, Amy and Laura offer a clear reminder that patience and consistency still work. Listen to hear how two artists turned a struggling small operation into a brand carried in hundreds of stores, and why they still believe the best marketing costs nothing but a little generosity. Episode Breakdown: 00:00 Meet Thatch Jewelry's co-founders 03:46 How a jeweler and consultant became co-founders 08:31 Building their first signature collection 12:00 COVID turns into their growth moment 16:39 What Thatch jewelry actually stands for 20:21 Facing knockoffs and cheap dupes 24:50 Breaking down wholesale versus Nordstrom 27:27 Simple marketing strategies without paid influencers 33:11 Building a small, loyal team 36:20 Advice for founders stuck in the middle Connect with Amy Goin and Laura Laing: Visit the Thatch website Follow Thatch on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
She Bootstrapped Her First Bag at a Dry Cleaner Before Getting Press
Sep 15, 202643 minS5
Getting press rarely starts with a pitch. For Irene Chen, co-founder of Parker Thatch, it started years earlier with relationships she built long before she had a bag to sell. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Irene Chen about turning a stationery line called Iomoi into Parker Thatch, a founder story rooted in scrappy beginnings. Irene shares how she cut her first pattern with the woman who hemmed her pants and bought canvas at Joann's with a 50% off coupon. Bootstrapping forced Irene and her husband to figure out bag production from the ground up, despite Irene’s background in fashion and finance. She also explains how her friendship with Kate and Andy Spade helped shape two major turning points for the company, with Kate encouraging the move into leather and Kate and Andy pushing them to rethink the Iomoi name. Getting press came easier once those relationships were already in place. Earned media and word of mouth remain one of her biggest drivers of growth today, proof that building relationships in business and networking for women pay off years later. Publicity followed the story, not the other way around. Listen to hear how one friendship changed the direction of an entire company. Episode Breakdown: 00:00 Meet Irene Chen, Co-Founder of Parker Thatch 02:30 The Original Idea: E-Stationery Before the Web 05:15 From Paper Goods to Home Products 07:00 Cutting the First Bag Pattern at a Dry Cleaner 09:30 Sourcing Fabric and Leather on a Shoestring Budget 11:00 Getting Press Through Editor Relationships, Not Pitches 12:26 How Kate Spade Sparked the Leather Pivot 13:03 Renaming the Brand From Iomoi to Parker Thatch 17:00 Keeping Customization Alive at Scale 26:19 The Friendship With Kate Spade Beyond Business 39:50 Three Pieces of Advice for New Founders Connect with Irene Chen: Follow Parker Thatch on Instagram Follow Dear FoundHer on Instagram Join the Dear FoundHer... Forum Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Getting Eyes on Your Small Business without a Publicist
Sep 9, 202616 minS5
RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and niche media. She provides a four-part framework for effective pitching, strategies for post-press engagement, and real-life examples of success. In this episode you'll find: The importance of owning your visibility foundation Four-part framework for effective pitching Strategies for post-press engagement and leverage Real-life success stories of entrepreneurs landing press independently The difference between earned and owned media How to identify and target the right media outlets and contacts For more follow us on Instagram @dearfoundher. Subscribe to The Foundher Files, our Substack, for more tips straight to your inbox every week. Join our networking community, The Dear FoundHer... Forum Hosted on Acast. See acast.com/privacy for more information.
Bootstrapping a Business on a Car Loan and $2,000 From Mom
Sep 1, 202641 minS5
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200 Rachel Berliner built Amy's Kitchen for nearly 40 years without taking on a single outside investor. No outside investors, just a loan against her car, $2,000 from her mother, and a $10,000 bank loan. That is bootstrapping in its truest form, and it turned into a company whose products are sold in 57,000 stores today. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Rachel Berliner, co-founder of Amy's Kitchen, about what real founder stories look like once the funding rounds are stripped away. Rachel explains the decision-making behind her very first product and why she chose the best ingredients over the cheapest ones, even when it meant slower profit for the company. Rachel also walks through scaling responsibly, from the moment Publix came on board to the years spent building new plants and working with farmers to expand organic production enough to keep up with Amy's growth. She shares how the company approached sustainable business growth without ever taking on outside investors, and why her advice speaks directly to women business owners building at any stage of their journey. Press play to hear how a bootstrapping mindset turned a kitchen experiment into a private company still owned by her family, and the advice Rachel has for any founder who refuses to give up. Episode Breakdown: 00:00 Community update and today's guest introduction 03:58 Pregnant, bedridden, and craving real food 12:30 First trade show and instant customer demand 13:07 Losing their production partner and taking production in-house 14:18 Bootstrapping the pot pie machine themselves 17:55 The Publix meeting that changed everything 22:20 Building new plants and scaling with farmers 28:03 Letting go and building a leadership team 34:10 57,000 stores and Walmart entry 37:11 Advice for women founders just starting out Connect with Rachel Berliner: Follow Amy's Kitchen on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
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