
Episode #10
April Dunford: Why Buyers Back Out of Good Deals at the Last Minute
<p>Positioning expert April Dunford reveals why half of B2B deals can die at “no decision”, why buyers who prefer you still walk away, and why founders who keep rescuing deals may be hiding a positioning problem.April Dunford (@positioningshow) is a positioning expert and former marketing executive with 25 years of experience inside technology companies. She now helps B2B companies get clear on who they really compete with, what makes them different, and why their best customers should choose them. She is the author of **Obviously Awesome**, recently released in a new second edition.She explains:◼ Why deals that look ce...

