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business
Hosted by Worldpanel by Numerator · business · EN · 100 episodes
A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.
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Contact path
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Booking probability
42%
Guest openness
Selective
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Signup to Generate a PitchDecoding the Shopper is a business podcast hosted by Worldpanel by Numerator, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Worldpanel by Numerator hosts Decoding the Shopper, a business show with 100 episodes published.
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Episode #24
Heatwave has shoppers reaching for summer staples, while inflation slows to 2.1%. Sally Ball, our business unit director, gives an update on the UK grocery market share over the 12 weeks to 9 August 2026. Hosted on Acast. See acast.com/privacy for more information.
Episode #23
Convenience food has long been associated with speed. But today's shoppers expect much more. In this episode of Decoding the Shopper , host Thomas Hole is joined by Sarah Babb, Marketing Director at Ginsters , and Lewis Kain, Strategic Insight Director at Worldpanel by Numerator , to explore how evolving shopper behaviour is changing the role of convenience food. Drawing on the latest Worldpanel shopper insights alongside Ginsters' brand transformation, the conversation explores how perceptions can be challenged through provenance, quality and innovation, while responding to changing lunch occasions and increasingly flexible eating habits. Hosted on Acast. See acast.com/privacy for more information.
Episode #22
World Cup and heatwave send shoppers out in force as inflation eases to 2.6%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 12 July 2026. Hosted on Acast. See acast.com/privacy for more information.
Episode #21
Record May temperatures drive summer spending as grocery sales rise by 2.4%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 14 June 2026. Hosted on Acast. See acast.com/privacy for more information.
Episode #19
Grocery inflation eases as early May grey skies dampen sales of summer essentials. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 17 May 2026. Hosted on Acast. See acast.com/privacy for more information.
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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