Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Deconstructing Data is a business podcast hosted by BDEX, with 198 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

BDEX hosts Deconstructing Data, a business show with 198 episodes published.

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  Deconstructing Data

  Better Data Drives Better Targeting

  Aug 17, 202645 min

  Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, Jessie Lizak is joined by David Goecke, Founder and CEO of GoTex, filling in for David Finkelstein, as they sit down with Ashley Moser, Co-Founder and Chief Commercial Officer of MelodyArc, to explore how businesses can combine AI, data, and human expertise to make smarter decisions. Ashley shares how MelodyArc helps organizations orchestrate data, AI, and people while emphasizing why human oversight remains essential for maintaining data accuracy and turning insights into meaningful action. The conversation explores how qualitative signals can be transformed into actionable data, how businesses can use real-time information to improve targeting and customer experiences, and why not every data workflow needs to happen in real time. Ashley also explains how companies can determine when automation is appropriate, when human intervention creates more value, and how institutional knowledge can be captured from employees and incorporated into future workflows. The episode wraps with a look at the AI and data tools powering Ashley and David's workflows, including MelodyArc, Cursor, H2O AI, and other emerging technologies. Main Topics Covered Human Oversight Ensures Data Accuracy in AI Turning Qualitative Signals into Actionable Data Unlocking Real-Time Data for Better Targeting Tech Stack Connect with Ashley Moser Website: https://melodyarc.com LinkedIn: https://www.linkedin.com/in/ashleylmoser/ MelodyArc LinkedIn: https://www.linkedin.com/company/melodyarc/ Connect with David Goecke LinkedIn: https://www.linkedin.com/in/davidgoecke/ Follow BDEX to Stay Updated on Upcoming Episodes Website: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A Connect with David Finkelstein LinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

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  Deconstructing Data

  Why Data, Not AI, Drives Competitive Advantage

  Aug 10, 202638 min

  Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Mark Himmelsbach, CEO and Founding Partner of RYA, to explore why proprietary data—not AI alone—is becoming a critical source of competitive advantage. Mark shares how eight years of collecting passion-point data helped RYA build a unique data set designed to understand not just what consumers do, but why they make decisions. He explains how RYA combines proprietary data, AI, and human expertise to help brands develop more resonant creative and make smarter marketing decisions. The conversation explores how brands can determine whether their data is truly unique and actionable, how data can inform creative and campaign strategy, and why marketers should balance prediction and measurement with experimentation. Mark also discusses the importance of keeping humans in the loop when using AI for creative work, the role of feedback loops in continuously improving data and AI models, and the technology behind RYA's approach to creative intelligence. Main Topics Why Proprietary Data Drives Advantage in the AI Era Using Data to Inform Creative and Campaign Strategy Measuring and Predicting Audience Response to Campaigns Tech Stack Connect with Mark Himmelsbach Website: https://www.askrya.com LinkedIn: https://www.linkedin.com/in/markhimmelsbach/ RYA LinkedIn: https://www.linkedin.com/company/askrya/home/ Follow BDEX to stay updated on upcoming episodes Website: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A Connect with David Finkelstein LinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessielizak/

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  Deconstructing Data

  Most Measurement Models Are Wrong

  Aug 3, 202641 min

  Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Michael Kaminsky, Founder of Recast, to explore why modern marketing measurement requires more than dashboards and attribution models. Drawing from his experience building advanced marketing measurement solutions, Michael explains how businesses can validate their data, embrace experimentation, and make more confident decisions in an increasingly privacy-focused digital landscape. He also shares why marketers need to rethink traditional performance metrics as AI continues to reshape the industry. The conversation explores why measurement models often fail without real-world data validation, how AI and controlled experimentation can improve marketing performance, and why first-party data has become one of the most valuable assets for brands navigating a privacy-first future. Michael also shares the technologies and tools that power Recast's approach to marketing measurement, offering a behind-the-scenes look at the tech stack his team uses to help organizations make smarter investment decisions. Whether you're a marketer, data analyst, agency leader, or business executive, this episode provides actionable insights into building more accurate, resilient, and effective measurement strategies. Main Topics Covered Why Measurement Models Fail Without Real Data Validation Using AI and Experimentation to Improve Marketing Performance Building First-Party Data Strategies in a Privacy-First World Tech Stack Connect with Michael Kaminsky Website: https://getrecast.com LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/ Recast LinkedIn: https://www.linkedin.com/company/recastlabs/ Follow BDEX to stay updated on upcoming episodes Website: ⁠ https://www.bdex.com LinkedIn: ⁠ https://www.linkedin.com/company/bdex/ YouTube: ⁠ https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A Connect with David Finkelstein LinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie Lizak LinkedIn: ⁠ https://www.linkedin.com/in/jessie-lizak/⁠

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  Deconstructing Data

  How Data and AI Are Reshaping Search and Discovery

  Jul 27, 202636 min

  Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Chris Rodgers, CEO of CSP Agency, to explore how AI is fundamentally changing search, discoverability, and digital marketing. Building on his deep expertise in SEO and Generative Engine Optimization (GEO), Chris explains why businesses must rethink their approach to online visibility as AI-powered search engines become a primary source of information and buying recommendations. He also shares practical strategies for building authority and measuring success in this rapidly evolving landscape. The conversation explores why traditional SEO is no longer enough in an AI-driven search ecosystem, the data and authority signals that AI search engines use to determine which brands to recommend, and how SEO, digital PR, and structured data work together to create measurable business results. Chris also shares the AI and analytics tools that power CSP Agency's workflow, offering a behind-the-scenes look at the tech stack his team uses to help clients improve visibility across both traditional and AI-powered search. Whether you're a marketer, agency leader, business owner, or SEO professional, this episode delivers actionable insights for staying ahead as search continues to evolve. Main Topics Covered Why SEO Alone Is No Longer Enough in AI-Driven Search What Data and Authority Signals AI Search Engines Actually Use Connecting SEO, PR, and Data to Drive Measurable Results Tech Stack Connect with Chris Rodgers Website: https://www.csp.agency LinkedIn: https://www.linkedin.com/in/seo-dub/ CSP Agency LinkedIn: https://www.linkedin.com/company/csp-agency/ Follow BDEX to stay updated on upcoming episodes Website: ⁠ https://www.bdex.com LinkedIn: ⁠ https://www.linkedin.com/company/bdex/ YouTube: ⁠ https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A Connect with David Finkelstein LinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie Lizak LinkedIn: ⁠https://www.linkedin.com/in/jessie-lizak/⁠

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  Deconstructing Data

  Preparing Data for the Quantum and AI Era

  Jul 17, 202645 min

  Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Wilhem and Jessie Lizak sit down with Nina J., Founder and Positioning Advisor at Wit's End Studios, to explore how organizations can prepare their data strategies for the next wave of technological disruption. Drawing from her expertise in positioning, governance, and emerging technologies, Nina shares why businesses need to think beyond today's AI capabilities and begin building data foundations that are resilient enough for tomorrow's quantum-powered world. The conversation explores what it means to prepare data for the quantum era, why AI governance has become a critical priority as artificial intelligence evolves at an unprecedented pace, and how strong data governance helps organizations reduce risk while improving trust and decision-making. Nina also shares the tools and technologies that support her workflow, offering a look into the tech stack she relies on to help businesses navigate an increasingly complex digital landscape. Whether you're a data leader, marketer, executive, or technology strategist, this episode provides practical insights for building a future-ready data strategy. Main Topics Covered Preparing Your Data for the Quantum Era AI Governance in a Rapidly Changing Landscape Managing Risk Through Strong Data Governance Tech Stack Connect with Nina J. Website: https://witsendstudios.net LinkedIn: https://www.linkedin.com/in/nina-jagannathan/ Wit's End Studios LinkedIn: https://www.linkedin.com/company/witsendstudios/ Follow BDEX to stay updated on upcoming episodes Website: ⁠ https://www.bdex.com LinkedIn: ⁠ https://www.linkedin.com/company/bdex/ YouTube: ⁠ https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A Connect with David Welborn LinkedIn: https://www.linkedin.com/in/davidpwelborn/ Connect with Jessie Lizak LinkedIn: ⁠https://www.linkedin.com/in/jessie-lizak/⁠

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