Deeper Diligence

Headlines move markets. Claims move businesses. We investigate both. Every episode breaks down the evidence behind the biggest stories in AI, advertising, ecommerce, and digital media, showing what can be verified, what can’t, and what everyone else missed.

Deeper Diligence is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Deeper Diligence, a general show with 0 episodes published.

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  Episode #5

  Ads for AI Agents: How OpenAds.ai serves ads to AI Agents, Measures ROAS, & What Perplexity’s Block Means

  Aug 25, 202632 minS1

  <h1>Episode Notes</h1> <p>Bogdan Patynski and Digital Chadvertising hosts Deeper Diligence with Steven Liss, co-founder and CEO of OpenAds.ai, discussing “ads for agents,” where sponsored information is served to AI crawlers (e.g., ChatGPT, Claude, Gemini) and can surface in user answers.</p> <p>Steven explains the market pull from brands wanting visibility in AI results, publishers’ monetization pressure as referral traffic drops, and why ads-to-agents could be an alternative to pay-per-scrape models. </p> <p>We cover Perplexity’s stance on blocking such ads, likely responses from major labs, and publisher counter-leverage. Steven also shares experiments using CDN dete...

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  Episode #4

  Understanding Attribution and Ad Fraud in 2026 with Dr. Fou

  Aug 19, 202641 minS1

  <h1>Episode Notes</h1> <p>Bogdan and co-host Digital Chatvertising interview Dr. Augustine Fou of Fou Analytics, a longtime digital marketer and ad-fraud researcher (ex‑McKinsey, American Express, Interpublic, Omnicom; PhD MIT), on why pixel attribution dominates because it’s easy and bundled with platforms, yet is oversimplistic and easily gamed. Fou explains better validation via holdout/“turn‑off” experiments (citing eBay’s paid-search test) to measure incremental impact using traffic and sales velocity, and recommends repeating on/off cycles for causal evidence. The discussion covers fraud seasonality spikes around budget deadlines (Q4, month/quarter ends) and in movie and political sp...

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  Episode #3

  Decoding Attribution: A Deep Dive with Eric Tilbury

  Aug 3, 202639 minS1

  <h1>Episode Notes</h1> <p>In this episode of Deeper Diligence, Digital_Chadvertising and guest Eric Tilbury (VP of Programmatic & Solutions Engineering at Inuvo) break down how ad attribution works and why it often fails. They explain user-ID and pixel-based attribution, including view-through vs click-through conversions, and discuss alternative approaches like media mix modeling and incrementality testing (e.g., geo lift). The conversation covers how privacy changes (like Safari blocking third-party trackers) and cross-device behavior make deterministic attribution fragile, while black-box platforms and incentives to hit low CPA/ROAS can distort results. They discuss common gaming and fraud tactics such...

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  Episode #2

  The Google's Gamble: Liability and Control in AI-Driven Advertising

  Jul 23, 202637 minS1

  <p>Jeromy, Bogdan and Lee discuss Google integrating AI more deeply into its ad campaign workflow while changing terms so advertisers are liable for AI-generated mistakes, arguing Google gains control without responsibility and predicting potential lawsuits and backlash, especially from professional advertisers. They explore why Google may be pushing this, including internal incentives to grow YouTube advertiser counts, and argue better measurement tools for incremental lift would drive adoption more sustainably. The conversation shifts to an Australian dock workers’ union demanding a 28-hour workweek as automation and AI increase productivity, questioning whether claimed gains are real and where they actually oc...

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  Episode #1

  Inside the Phia Affiliate Fraud Scandal: An Interview with Ben Edelman

  Jul 15, 202629 minS1

  <h1>Episode Notes</h1> <p>Ben Edelman on Phia’s Alleged Forced Clicks: How Shopping Plugins Commit Affiliate Fraud</p> <p>In a Deeper Diligence guest episode, ad-fraud researcher Ben Edelman discusses his investigation into Phia and the Bloomberg coverage alleging affiliate fraud through “forced clicks” and standdown-rule violations. Edelman explains the three-step affiliate marketing bargain (show link, user clicks, user buys) and how forced clicks skip the user click by using Phia’s iOS plugin to open an invisible tab that loads an affiliate link and closes it, positioning Phia as “last click” for commission—often costing merchants, and sometimes othe...

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