Defend & Deliver

This series is for people who want to make smarter business and marketing decisions. We will focus on current and emerging business dynamics and brand safety. We promise that engaging with what we make will help you achieve your business goals and more. Brought to you by The Brand Safety Institute.

Defend & Deliver is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Defend & Deliver, a general show with 0 episodes published.

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  Defend & Deliver

  Why 90% of Advertisers Are Using AI Wrong (& why 10% are doing it right) | David Kohl

  Aug 15, 202635 minS0

  <p>Today our guest is David Kohl - an enterprising gentleman, who started as a management consultant in the media space - and then drops himself right into the middle of the value chain. With roots in E&Y and PWC, David was a pioneer in the programmatic space, creating one of the first Private Marketplaces (PMP) for some of the world’s most notable journalism brands - at a time when they needed him most. Today, we’ll discuss the evolution of the media space, programmatic, automation, and delve into how David has now returned to his roots, and is l...

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  Defend & Deliver

  How Companies Can Build Consumer Trust While Remaining Ethical

  Aug 15, 202636 minS0

  <p>On the Defend and Deliver podcast, Andrew Susman and Dr. Anna McAllister of the Institute for Advertising Ethics argue that advertising's self-regulation is failing (citing data like disclosures appearing in only 17% of 2,000+ MLM ads), and make the case that ethics certifications, academic-backed standards like their "green shield," and partnerships with bodies like the IEEE can rebuild consumer trust while proving that ethical behavior also performs better commercially.Defend and Deliver is a Podcast brought to you by the Brand Safety Institute, hosted by Louis Jones.</p>

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  Defend & Deliver

  How the Media Bias Chart & Ad Fontes Media Is Transforming Advertising

  Aug 15, 202629 minS0

  <p>A patent attorney's spare-time infographic went viral in 2016. Now the FTC has subpoenaed her over it.In this episode of Defend & Deliver, host Louis Jones sits down with Vanessa Otero, creator of the Media Bias Chart and founder of Ad Fontes Media, to unpack how a side project became a tool that ad agencies use to decide where brands belong, and why she's now fighting a federal subpoena on First Amendment grounds.We cover:→ How the Media Bias Chart actually works, and what its two axes (reliability and left-right bias) really measure→ Why "the middle" doesn't mean "best," and how...

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  Defend & Deliver

  Will AI Replace Humans In Advertising? | Rob Norman

  Aug 15, 202624 minS0

  <p>What does the next era of media actually look like? Rob Norman, former Chief Digital Officer of WPP's GroupM and the longtime author of its This Year, Next Year report, joins Louis Jones on Defend & Deliver to map the shifts already in motion.In this episode, Rob breaks down:Why media ownership is becoming politically polarized, from X and TikTok to Paramount, HBO, and MetaHow streaming became the default for long-form video, and what that means for advertisers buying into Amazon's Thursday Night FootballWhether Meta has hit a tipping point on brand safety after $80 billion on the metaverseThe case...

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  Defend & Deliver

  The Difference Between Marketers Who Embrace AI vs. The Ones Who Wait | Donnovan Andrews (Aivanta)

  May 22, 202623 minS0

  <p>Entrepreneurship is not for the faint of heart - it requires vision and, quite frankly guts! Today’s guest on Defend & Deliver where we chart the transformation of the relationship between content & consumers, is Donnovan Andrews. Donnovan started his career in the agency world and quickly spun himself out as an independent agency owner, supporting notable brands across the “new" digital landscape. He has dabbled in several start-up firms across the years - and is now head of a new Holding company in the media/communications space, with its core anchor - Brand Storytelling. We will learn more about Bran...

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