Defining Next

Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.

Defining Next is a business podcast hosted by Tina Harirchian, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tina Harirchian hosts Defining Next, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Defining Next

  Clean, Cool, and Created for Her with Body of Work Vitamins

  Sep 22, 202541 minS0

  <p>Two best friends, one bold idea, and a shared vision to redefine what wellness looks like for young women today. 💊✨<br>When Alex Brown and Jacqueline Maslan noticed that the supplement aisle had everything but a brand designed for young women, they didn’t just take notes, they created Body of Work, the first clean vitamin brand made exclusively for young women.</p><p>In this episode, we peel back the curtain on their journey from besties to powerhouse co-founders, and how a casual catch-up over drinks spiraled into a brand that’s already making waves. From the science (and sugar...

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  Defining Next

  Redefining Women’s Strength with Lifting the Mood

  Aug 15, 202546 minS0

  <p>Five years. Eight prototypes. One vision: to prove women are stronger than the fitness industry thinks.</p><p>When Laura Meyer couldn’t find adjustable dumbbells that were functional, beautiful, and designed with women in mind, she built them herself—bootstrapping Lifting the Mood from sketches on paper to a near sell-out launch.</p><p>In this episode of Defining Next, we dive into Laura’s journey from navigating life in three different countries to cold-pitching trainers in New York City, all while holding onto her mission to change how women see themselves in strength training. This is a story...

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  Defining Next

  Creating the World’s First Dissolving Mascara with Aer Cosmetics

  Jul 30, 202542 minS0

  <p>This one’s for the founders who are building big things with heart, grit, and a clear vision. In this episode, I’m joined by Paige DeAngelo—the founder and inventor behind Aer Cosmetics, the clean beauty brand shaking up the industry with the world’s first dissolving mascara tablet (yes, really). What started with a $22 CVS run turned into a patent-pending, refillable mascara designed to be kind to your lashes and the planet.</p><p>We get into the real of what it looks like to build a product-first brand from scratch, no fluff, no formulas, just figuring it out i...

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  Defining Next

  The Brand That Tall Girls Have Been Waiting For with LARSON the Brand

  Jun 11, 202546 minS0

  <p>In this episode of Defining Next, host Tina Harirchian with Sand Studio Designs sits down with Camryn Larson, founder of LARSON—a fresh, elevated fashion brand for tall women, born from a college capstone project and now on the cusp of a full product launch.</p><p>At 6 feet tall, Cameron grew up navigating the frustrating gap in fashion for tall bodies. What began as a branding assignment in her advertising class turned into the seed of a bold, purpose-driven business. Armed with vision, hustle, and a deep understanding of what tall women need, Camryn set out to build a...

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  Defining Next

  Just Wellness, no Hype with Indigo Tonics

  May 17, 202544 minS0

  <p>Can natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it.</p><p>On this episode of Defining Next, I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation became a mission to simplify wellness, elevate natural solutions, and redefine how we think about supplements.</p><p>Michelle opens up about the mindset shifts, misconceptions, and early experiments that shaped her journey—plus the deeper “why” behin...

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