Demand Decoded: Demand Generation & Business Growth

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: - Lead generation vs. demand generation - B2B marketing strategy - Digital marketing tactics - Creating demand - Marketing attribution - Outdated and ineffective marketing strategies - Content marketing So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

Demand Decoded: Demand Generation & Business Growth is a business podcast hosted by Blend, with 141 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Blend hosts Demand Decoded: Demand Generation & Business Growth, a business show with 141 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #133

  Why Nothing Else In Marketing Works Until Your Positioning Is Right w/ Fletch's Anthony Pierri

  Aug 17, 202655 minS1

  Positioning is the most overlooked fundamental in B2B marketing, and it's the one thing everything else depends on. Get it wrong and no channel, campaign or piece of content can compensate. Get it right and the rest of your marketing engine runs far more efficiently. Dan and Phil sit down with Anthony Pierri, co-founder of Fletch, the positioning and messaging consultancy that's worked with close to 600 B2B companies, to unpack why positioning is so hard to get right and so easy to overlook. Anthony shares the simple test he uses to spot weak messaging (would a competitor claim the same thing?), the three legitimate strategies for category positioning, and why having six "ideal" customer profiles defeats the point of the word ideal. He also explains how large language models now read and rank your messaging, and why clarity matters more than ever in an AI-first search world. Essential listening for any marketing leader who suspects positioning is the thing holding everything else back. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #132

  Customer Success Is Your Best Marketing Channel (You're Just Ignoring It)

  Aug 10, 202651 minS1

  Most B2B marketing teams pour their budget into new logo acquisition while ignoring the growth channel already sitting inside their business: their existing customers. Sentiment gets reduced to a single NPS score sent to the wrong person, and by the time an account looks at risk, it's often too late. In this episode, Dan and Josh unpack why customer sentiment needs to be measured continuously, across every stakeholder, not just the day to day contact. They explore how first party signals (usage, tickets, engagement) and third party intent data (hierarchy changes, layoffs, competitor research) combine to reveal churn risk and expansion opportunities long before they surface in a renewal call. They also get into why unnamed case studies do nothing for credibility, and how building authentic, mutually valuable advocacy programmes turns happy customers into your most powerful marketing asset. Essential listening for anyone building a customer marketing or customer success strategy that's about more than ticking a box. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #131

  Reacting To Our 2026 Predictions (Six Months Later)

  Aug 3, 202638 minS1

  At the start of the year we made three bold predictions about the channels that would define B2B marketing in 2026. Now it's time to mark our own homework. Dan and Phil react to their 2026 predictions on events, YouTube and AI search, checking what actually played out against what they called back then. They discuss why small, curated dinners are outperforming big exhibitions, why YouTube is driving volume but not always the right buyers, and why AI search looks set to overtake Google for high intent leads within the month. They also share the tactical shift needed as listicle content becomes saturated, plus how they're using HubSpot and Claude together to prove which content is genuinely influencing buyers. Essential listening for any B2B marketer who wants an honest gut check on which predictions are holding up, and which need rethinking. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #130

  WTF Is Happening in B2B Go-To-Market Right Now

  Jul 27, 202645 minS1

  Traffic is collapsing across B2B. Some brands are down 50 to 60% year on year, yet pipeline and revenue keep climbing regardless. If your dashboard still treats traffic as the leading indicator of success, you're tracking the wrong thing, and you're far from the only one getting this wrong. In part one of this mini-series, Dan and Josh tear through the chaos list: why answer engine optimisation has gone from nice-to-have to non-negotiable, why the old lead waterfall no longer holds up, and why long-form video and podcasts are now doing the discovery work blogs used to. They also tackle the conversation most CMOs are avoiding: disconnected systems between marketing, sales and customer success that leave leadership flying blind on revenue, and why net new logos can't be the only number that matters anymore. Essential listening for anyone in B2B marketing leadership trying to work out what's actually broken in their go-to-market, and what to fix first. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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  Episode #129

  We Just Spent £1,000 Testing ChatGPT Ads - Here's the Honest Truth

  Jul 20, 202631 minS1

  Every B2B marketer is being told ChatGPT ads are the next big channel, but almost nobody's actually run them. There are no keywords, no search volume data, and no way to see what buyers are typing into the chat that triggers your ad. So how do you target, and how do you know it's working? In this solo episode, Dan shares Blend's real testing data from months of running ChatGPT ads, covering the campaign structure, the shift from keywords to context hints, and why the simplest, most literal ad copy is consistently outperforming anything clever. He breaks down real cost-per-click figures against Google Ads, the platform's biggest current weakness, and why conversions are still lagging behind other channels despite promising click-through rates. Essential listening for any B2B marketer with test budget to spend and a reason to get ahead of a channel that's about to become unavoidable. Click here to get your free AEO visibility audit Click here to subscribe to the new Demand Decoded YouTube channel . Click here to see how we can help you drive demand for your business .

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