Demand Gen Confidential

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.In each episode, you'll walk away with actionable insights and a new perspective.

Demand Gen Confidential is a business podcast hosted by Logan Rivenes, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Logan Rivenes hosts Demand Gen Confidential, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick

  Dec 14, 202542 minS0

  <p>Your demand gen engine isn’t broken.</p><p><br></p><p>It’s stalling.</p><p><br></p><p>In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact.</p><p><br></p><p>Marketing teams don’t have a tactics problem.</p><p><br></p><p>They have a strategy gap.</p><p><br></p><p>We break down the most common reasons demand gen engines stall, and how leaders can spot the warnin...

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  Episode #11

  Attribution, AI & Authenticity: The Future of Marketing w/ Jenn Stein

  Dec 5, 202535 minS0

  <p>What do bread baking, brisket, and B2B marketing have in common? </p><p><br></p><p>More than you think.</p><p><br></p><p>In this episode of Demand Gen Confidential, Jenn Stein joins to talk about what’s working in modern marketing, from building trust with your audience to aligning attribution models that executives believe in.</p><p><br></p><p>You’ll hear:</p><p>Why “Content is King” doesn’t mean what it used to.</p><p>How to move from behavior-level metrics to revenue-level attribution.</p><p>The right way to use AI — as a creativ...

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  Demand Gen Confidential

  The ABM Long Game: Signals, Multithreading, and Cross-Functional Execution

  Nov 20, 202537 minS0

  <p>ABM isn’t a fancier way to run targeted demand gen. If you treat it that way, it fails.</p><p><br></p><p>In this episode, Kristina Jaramillo of Personal ABM breaks down what true one-to-one looks like, when you’re actually ready to go up-market, and why ABM should start with customers to drive expansion before net-new. </p><p><br></p><p>We get into lagging “intent” signals, how to avoid tool-led strategy, what to measure, and the cross-functional rhythms Sales, Marketing, and CS need to progress deals and embed your solution across the account. </p><p><br></p><p>...

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  Demand Gen Confidential

  Process-First Marketing: Building on LinkedIn, Choosing Tools, and Using AI Better w/Sid Khaitan

  Oct 21, 202549 minS0

  <p>How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)? </p><p><br></p><p>In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse.</p><p><br></p><p>You’ll learn:</p>How to start posting on LinkedIn without overthinking itWhy the hardest part is building a daily writing muscleWhat to measure on LinkedIn (beyond impressions)A simple framework for tool selection: people → process → technologyWays to use AI...

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  Demand Gen Confidential

  Process-First Marketing: Building on LinkedIn, Choosing Tools, and Using AI Better w/Sid Khaitan

  Oct 17, 202550 minS0

  <p>How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)? </p><p><br></p><p>In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse.</p><p><br></p><p>You’ll learn:</p><p>How to start posting on LinkedIn without overthinking it</p><p>Why the hardest part is building a daily writing muscle</p><p>What to measure on LinkedIn (beyond impressions)</p><p>A sim...

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