Demand Gen Studio

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Demand Gen Studio is a business podcast hosted by Boundify, with 84 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Boundify hosts Demand Gen Studio, a business show with 84 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #84

  084. 6 Ways to Leverage Buyer Intent Data

  Aug 7, 202643 min

  Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey. It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline. In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies. 00:00 Intro 08:15 Sales Outreach 12:30 Improve Paid Media Targeting 16:53 Personalize Messaging 21:23 Build Smarter Retargeting Campaigns 25:31 Align Marketing and Sales 35:48 Inform Market Interest 40:59 Tips to Get Started This Quarter

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  Demand Gen Studio

  083. How to Target Key Decision Makers for B2B

  Jul 13, 202628 minS83

  In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions. We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media. If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with. 00:00 Intro 04:29 Buying Roles 07:55 SMB's vs Enterprise 10:50 Messaging by Role 13:58 Audience Targeting & ICP Lists 20:39 Pipeline, Alignment, & Takeaways

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  Episode #82

  082. Modern ABM & Demand Gen: How ABM Strategies Complement Demand Generation

  Jun 12, 202637 min

  Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts. 00:00 Intro 06:36 What Modern ABM Looks Like 10:34 How Technology is Reshaping ABM Strategies 15:10 How Demand Gen and ABM Work Together 25:19 ABM Beyond Acquisition 30:06 When ABM Makes Sense - and When it Doesn't Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

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  Episode #81

  081. Niche Channels for B2B: Where You Can Show Up Beyond LinkedIn

  May 15, 202634 min

  Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape. 00:00 Exploring Beyond LinkedIn for B2B Growth 06:34 Defining Niche Channels in B2B Marketing 10:18 Leveraging Forum-Based Platforms for B2B 18:37 Unlocking the Potential of YouTube for B2B 19:26 The Power of YouTube as a Search Engine 24:16 The Shift to Connected TV Advertising 30:46 Branding vs. Performance in Digital Advertising 34:28 Assessing the Right Platform for Your Audience 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

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  Episode #80

  080. A B2B Framework for Creating & Repurposing Pillar Content

  Apr 10, 202639 min

  Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy. We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing. 00:00 Intro 01:00 What is Pillar Content 01:49 Why it's Helpful for B2B 07:55 Our Pillar Content Framework 20:40 Content Branches & Distribution Channels 28:05 AI Uses & Best Practices 36:09 Tips to Get Started 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

  ListenShow Notes

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